- Prospective Students
- Undergraduate Programs
- MBA Programs
- Graduate Accounting Programs
- Specialized Masters Programs
- Executive Education
- Certificate Programs
- PhD Program
- Experiential Learning Center
- Faculty & Research
- Academic Units
- Centers of Excellence
- Faculty Directory
- Alumni & Friends
- News and Events
- Alumni Online
- Alumni Groups
- Marshall Partners
- Support Marshall
- Contact Us
- Corporate Connections
- Engagement Opportunities
- Corporate Advisory Board
- Recruit and Hire
- News Room
- Featured Stories
- Upcoming Events
- Marshall in the Media
- Marshall News
- About Marshall
In the News
April 2, 2013
In Memoriam: Lucy Hood 1958 – 2014 (CTM Executive Director, 2009-2013)
Lucy Hood was a dynamic, innovative entertainment executive and a highly respected industry expert on communication technology, digital strategy and content. She headed the Institute for Communication Technology Management (CTM) at USC's Marshall School of Business from 2009-2013. With a steady focus on the future of digital content, a passion for collaboration, and a tireless commitment to excellence, Hood spearheaded a period of growth and change at the Institute. While there, she was instrumental in the launch of Silicon Beach @ USC, and innovative research programs such as the How Much Media? study, and the Future of Media initiative. After her tenure at CTM, Hood joined the The Television Academy as the organization's President and COO where she led the rebranding effort that resulted in their current name.
The article is available here.
March 15, 2013
Pacific Telecommunication Council Releases First PTC Broadband Report
The Pacific Telecommunications Council(PTC) released the first Pacific Telecommunications Council Broadband Report [hyperlink “report” to: http://www.ptc.org/index.php/community/initiatives/ptc-broadband-reports/] today. The Report provides an in-depth analysis of Fiji’s current broadband environment, including the issues, challenges, and opportunities concerning broadband deployment in the country and elsewhere across Asia-Pacific.
Led by editor Elizabeth Fife, Ph.D., Co-Chair of PTC’s Research Committee and Associate Director of Industry Studies at the University of South California’s Marshall School of Business’s Institute for Communication Technology Management (CTM), Broadband in Fiji: A Micromarket Case Study is the result of a large-scale collaboration between members of the PTC Research Community and the broader PTC Community. Read the study here.
January 9, 2013
L.A.'s future: 'Silicon Beach'
CTM’s Executive Director Lucy Hood discusses the “Silicon Beach” tech awakening in Los Angeles. L.A.'s tech hub is an underused catalyst for economic growth that each mayoral candidate should have a plan to nurture. The LA Times article can be found here.
January 7, 2013
The Smart Users Behind Smartphones
A survey of 1,900 smartphone users in the United States showed that mundane activities like email and web browsing are more important to consumers than entertainment such as gaming. The results also discuss usage of wireless data, mobile commerce, and tablets. The Huffington Post article can be found here.
October 26, 2011
USC CTM Fall 2011 Executive Roundtable
A Unique Experience
The Executive Roundtable is an exclusive gathering of industry leaders in technology, telecommunications, data, and content. Past Roundtables have featured Padmasree Warrior, CTO of Cisco, Glenn Lurie, President at AT&T, and Tim Kring, the creator of Heroes. Our unique format, high participant involvement with no press admitted, allows for a lively dialogue focused on the key issues and disruptive technologies driving the current industry landscape.
Click here for event.
September 23, 2011
USC Center for Body Computing and CTM Release Results of Study
In a groundbreaking survey studying the impact of online applications and social community support on health habits, the University of Southern California's Institute for Communication Technology Management (CTM) and the USC Center for Body Computing (CBC) today released results from a study examining their impact on smoking cessation.
The article is available here.
August 29, 2011
Smartphones Are Bridging the Digital Divide
Federal regulators weighing the proposed AT&T and T-Mobile merger must not ignore a significant but quietly unfolding revolution in how Americans connect to the Internet for information and products. The changes began with the 2007-2008 launch of the iPhone and Android and have accelerated with the introduction of low-cost cellphone plans. What is most striking about this smartphone revolution is its democratic character.
The Wall Street Journal article is available here.
May 4, 2011
Lucy Hood moderates "The Need for Speed: Can Mobile Infrastructure Keep Up With Demand?"
Click here for video.
Optimizing Business Performance with Value Networks
Verna Allee, recent CTM speaker at our November 10th Speak & Spark luncheon, "Optimizing Business Performance with Value Networks" event wins the 2009 Literati Network Award of Excellence.
"Value Network Analysis: Value Conversion of Tangible and Intangible Assets," by Verna Allee, published in 2008 in the Journal of Intellectual Capital, has won the Highly Commended Award in the 2009 Literati Network Awards for Excellence.
Every year Emerald invites the Editorial Team to nominate up to three Highly Commended Papers from the previous 12 months. "Value Network Analysis: Value Conversion of Tangible and Intangible Assets," has been chosen as a winner. The award winning papers are chosen following consultation amongst Emerald's Editorial Team, eminent scholars, academics and executives. "Value Network Analysis" was selected because it was the most impressive piece of work the team has seen throughout all of 2008.
Emerald is the world's leading publisher of business and management research with 190 journals and over 200 employees. More than 3,000 university libraries worldwide subscribe to Emerald journal collections.
The award-winning network analysis paper is available here.
May 22, 2008
CTM speech kicks off opening of fourth Indiana Jones film
CTM Executive Director Morley Winograd spoke about rapid transformations in the business of entertainment technology before about 200 Hollywood executives gathered for a first peek at the latest installment in the Indiana Jones saga, "Indiana Jones and the Kingdom of the Crystal Skull."
The speech and screening were hosted by CRG, the IT services company that owns and operates One Wilshire's data server and security facilities. The gathering was an opportunity to celebrate the industry's history through a film series that is an explicit homage to the past, while Winograd discussed where the industry is going. Winograd told the executives that pop culture, politics, business and more face substantial changes over the next several years.
The so-called Millennial Generation - those young Americans born between 1982 and 2003 who comprise the largest population cohort in the country's history - bring their tech savvy, socio-political attitudes and sheer numbers to a world rapidly adopting and adapting to third-stage broadband revolution technology. Click here to view the Power Point presentation that accompanied Winograd's presentation: Click here for a pdf of the Powerpoint.