University of Southern California

Certificate Courses

BAEP 557 (3) Technology Commercialization (Sp)

This course is designed to give students a thorough understanding of the technology commercialization process, from invention to market entry. Students will learn about the invention, development, acquisition, management, and exploitation of intellectual property in all areas of technology from the Internet to biotech by participating in interactive, problem-solving experiences using living case speakers from all stages of the commercialization process as well as relevant traditional case studies. Offered in the spring semester for business and non-business graduate students.

BAEP 556 (3) Technology Feasibility (Fa)

This course provides a real-world experience in developing the skills required to effectively design and test a business model for a startup technology company or a new venture inside a large corporation. An applied course, students experience the uncertainty, ambiguity, and chaos of creating an opportunity, developing a new product/service offering, designing a new business, and iterating a business model as they receive input from customers, potential partners, competitors, and other stakeholders. Offered in the fall semester to business and non-business graduate students, it serves as a pre-requisite to BAEP 554: Business Plan. There are no pre-requisites for this course. Video: Experience Tech Feasibility

BAEP 559 (3) Investing in New Ventures (Fa)

This course focuses on the entrepreneurial skill set that is applied to finding and selecting new venture investment opportunities. The course is taught from the investor’s point of view and focuses on building a relationship with the principals, structuring the investment, adding value as a non-executive manager, and realizing the value of that investment. This is a case-based course and incorporates the analysis of actual venture capital deals. This course is offered in the fall semester and frequently in the spring semester as well.

Electives (Choose 1)

BAEP 553 (3) Cases in New Venture Management (Fa)

Living cases and readings expose students to the challenges of developing long-range strategies for entrepreneurial ventures from the perspective of the CEO. Emphasis is on developing new industries, growth through strategic alliances, and issues involved in the long-range strategic positioning of emerging companies.

BAEP 554: The Business Plan (Sp)

This course is an applied course that focuses on taking a feasible opportunity and developing an execution strategy for the launch of a new business. BAEP 556 is a pre-requisite for this course for students in the Certificate in Technology Commercialization program.

MOR 561 (3) Strategies in High-Tech Businesses

This course considers why some firms are more successful in exploiting product or process technology than others and how general managers who are not technologists build competencies in or make resource allocation decisions for technologies they may not understand. The course prepares students to lead their firms in exploiting the competitive potential of technology regardless of the industry they enter or their functional specialization.

ISE 585 (3) Strategic Management of Technology (Sp)

This course provides management skills and tools for technology intensive enterprises. Life cycle analysis of technology from planning through exploitation, obsolescence and renewal is a significant aspect of this course.

ISE 515 (3) Development Engineering Project Management (Fa, Sp, Sm)

Applying industrial and systems engineering skills to problems drawn from industry, while working in teams of 3-4 students. Teach project management skills and provide direct experience in managing and executing a group project.

ISE 555 (3) Creativity, Innovation and Invention in Engineering (Sp)

This course uses a pragmatic approach to familiarize the students with the process of engaging creative thought that when augmented by the tools and techniques introduced in the course lead to meaningful inventions. A methodology that aids the invention process along with the related software will be taught. To prepare the students for the hands-on approach used in the course, technological essentials will be presented in a lecture format in the early stages of the course. Student teams are then guided through the process of idea formation, patent search, design, prototyping, manufacturability considerations, product design and evaluation, and inception of the commercialization stage. By the end of the course each student team is expected to have a working prototype of a new idea and the related preliminary market research. Funding is available to complete prototype development and patent application. Offered in the spring semester to engineering and non-engineering graduate students.