University of Southern California

Jeff Burke
Executive Director Market Research & Competitive Intelligence
Company: 
Seagate

Dr. Burke joined Seagate in September of 1992 as the Manager of the Market Research Department. Under his guidance, the department has grown into integral part of Seagate’s strategic planning process. His group is a focal point for competitive information, is responsible for analyzing and interpreting industry trends and for providing the analytics need to produce the industry forecast and sizing information.

The group also performs critical analysis of competitive business models and market positioning. The department plays an important role in the execution of Seagate’s market development, strategic planning and portfolio management processes. The data provided by the group is used throughout Seagate from Sales Operations to the Executive Committee. He is a recognized expert on the hard drive industry who shares his insights with all levels of Seagate management and customer base.