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Food Industry Executive Program
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- Understand business models in the context of assumptions, capabilities and resources
- Differentiate between value creation and value capture
- Examine how to make strategic choices in an analytical and integrative way
- Understand the historical perspective of the food retailing industry
- Hear a snapshot of where the industry is now and where it is going
- Social Networking and its Benefit to the Food Industry
- Recognize the benefits and challenges of organizational networks
- Identify key networks within your organization
- Understand the dramatic changes taking place in traditional marketing techniques
- Identify clear value propositions for target market segments
- Gain insights into successful strategic marketing
- Create a customer-driven marketing strategy
- Understand loyalty marketing and how to truly engage your customer
- Discuss the impact of customer service
- Learn effective tactics for developing lifelong customers
- Learn the effects of globalization, management priorities, technology and leadership in the food industry
- Understand methods on how to make the concepts practical
- Recognize power dynamics and how they influence leadership abilities
- Understand the consequences of having or lacking power and influence
- Learn about the mindsets that effective leaders employ
- Learn essential forecasting and demand planning
- Discover performance metrics for supply chains
- Review trends and best practices
Los Angeles, CACost:$3,995September 12, 2016 - September 15, 2016March 13, 2017 - March 18, 2017
Registration for this course will close one week prior to course start date.
8:00 a.m. - 5:00 p.m.
Taught by both faculty from USC Marshall School of Business and relevant Food Industry "Subject Matter Experts," this innovative program will enhance the participant's business mindset while providing key knowledge and the latest strategic tools. Be inspired and learn to inspire.
Using recent industry case studies and interactive group discussions, this program includes topics varying from leadership development, team building and management, marketing strategy, ethics, power and influence, as well as economic theory. Attendees will complete the program inspired and equipped to influence and inspire their organizations.
TopicsDeveloping a Strategic Mindset
Spring 2016 Daily Program Schedule
Monday, March 14 Tuesday, March 15 Wednesday, March 16 Thursday, March 17 7:30 a.m. - 8:00am Breakfast Breakfast Breakfast Breakfast 8:00am - 8:10am Introduction & Overview Review of Previous Day Review of Previous Day Review of Previous Day 8:10am - 9:00am Case Discussion Group Executive Communication: Understanding Type and Building Strengths Based Teams James Owens Case Discussion Group Case Discussion Group 9:00am - 10:20am Strategy Cola Wars Case Study Shon Hiatt Executive Communication: Understanding Type and Building Strengths Based Teams James Owens Decision Making for Leaders Scott Wiltermuth Developing a Strategic Mindset Possible Case Study Arvind Bhambri 10:20am - 10:35am Break Break Break Break 10:35am - 12:00pm Strategy Fonterra Case Study Shon Hiatt Executive Communication: Understanding Type and Building Strengths Based Teams James Owens Decision Making for Leaders Scott Wiltermuth Developing a Strategic Mindset Possible Case Study #6 Arvind Bhambri 12:00pm - 1:00pm Lunch Lunch Lunch Lunch 1:00pm - 1:50pm Case Discussion Group Operations & Supply Chain Raj Rajagopalan Power/Influence Simulation Nate Fast Summary and Conclusions Cynthia McCloud 1:50pm - 3:00pm Marketing Presentation Operations & Supply Chain Raj Rajagopalan Power/Influence Simulation Nate Fast Summary and Conclusions Cynthia McCloudDiane Badame 3:00pm - 3:15 pm Break Break Break Break 3:15pm - 3:30pm Marketing H.E.B. Case Study Diane Badame Operations & Supply Chain Raj Rajagopalan Power/Influence Iggy's Bread Case Study Nate Fast Community College Program 3:30pm - 5pm Marketing H.E.B. Case Study Diane Badame Operations & Supply Chain Raj Rajagopalan Power/Influence Iggy's Bread Case Study Nate Fast Executive in Residence 5pm - until Opening Reception Group Work Group Work Cocktail Reception & Graduation
$3,995 per person includes tuition, course materials and parking.
Who Should Attend
The program is geared to food industry executives and high potentials managers seeking to grow and strengthen their leadership and strategic thinking skills.
"The Food Industry Executive Program changed my outlook on my whole career. The self-confidence I've gained from learning and accepting my personal leadership style is astounding. I can't believe I learned so much in only 4 days!"
- Branch Manager, Crossmark
"This program is an impactful, fast-moving course full of diverse subjects and extremely relevant speakers. It's a must for anyone looking to advance their thinking, their business and their career."
- Strategic Account Manager, Park City Group
"This program exceeded my expectations. Although I already have an MBA, I was able to learn so many new concepts that speak specifically to our industry. There are several things that I will take back to my company and local team that can positively impact business results. Having exposure to the speakers and networking with fellow classmates was truly invaluable and I would recommend this program in a heartbeat."
- Account Executive, Kellogg Company
Diane M. Badame is the Assistant Dean for the Marshall MBA Program and Professor of Clinical Marketing at the University of Southern California. She is widely known for her research on organization behavior and marketing, particularly in the areas of total quality management, advertising and promotion management, and service and product management.Diane M. Badame received her PhD in Physical Education in 1976 from the University of Wisconsin with a minor in Educational Psychology Statistics. She later received her MBA from the University of Minnesota in Finance. For more detailed background information on Professor Badame please click here.
Arvind Bhambri specializes in strategic change, competitive strategy, global business development, and leadership. He has twice received the Golden Apple Award for MBA instruction. In a 2008 special report on executive MBA programs by the Wall Street Journal, Professor Bhambri was profiled as one of fourteen best EMBA professors worldwide. In 2009, he received the Evan C. Thompson Award for Learning and Teaching Innovation. Professor Bhambri has served on on the faculty of the Getty Museum Leadership Institute, Bocconi University, University of Hawaii's Advanced Management Program, and the Owner Managed Business Institute in Boston. For more detailed background information on Professor Bhambri please click here.
Shon Hiatt is an assistant professor of business strategy at USC Marshall School of Business. He explores issues related to entrepreneurship, innovation, and business strategy in economic contexts ranging from the energy and agribusiness sectors to emerging economies. His research has been published in Academy of Management Journal, Administrative Science Quarterly, and Strategic Management Journal. Prior to joining USC, Professor Hiatt was on faculty at Harvard Business School where he also taught the Global Agribusiness Seminar. For more detailed background information on Professor Hiatt please click here.
James J. Owens is an Assistant Professor in the Center of Management Communication at the USC Marshall School of Business. He is an expert in professional management communication, including oral, written, negotiation and interpersonal skills, as well as career- related communication such as interviewing, resumes, and networking. He has authored more than 100 articles published in local, national, and international magazines and newspapers. James received a BA from Bates College, an MBA from Columbia University and an MPW from USC. For more detailed background information on Professor Owens please click here
Cynthia McCloud joined the Marshall School of Business Office of Executive Education as Director of the Food Industry programs in July 2014. McCloud built her career in sales and marketing specializing in the food retail and manufacturing industries in both the U.S. and also in several international markets. She also has deep experience in loyalty marketing and is passionate about working with her retail and manufacturer associates to continue building awareness in the food industry around health & wellness. Over the years, she has held roles as EVP and General Manager at MarketTools, Catalina Marketing Europe, Catalina Marketing U.S. and started her career at The Vons Companies in Southern California.
Key Industry Expert
USC Marshall School of Business FIEP has named Mr. Kelly Griffith its Executive-in-Residence for 2016. Griffith began his food industry career at Safeway in 1980 and 36 years later is the Executive Vice President of western regional operations for Albertsons companies. Griffith has a bachelor's degree in business from Bellevue University and attended the USC Marshall FIEP program in 1998. He is a former member of the University of San Francisco's President's Commission on Health Professions Education and is an active member of the Board of Directors and Executive Committee for City of Hope. Griffith also serves on the Board of Directors for WAFC.