University of Southern California

Food Industry Executive Program


Food Industry



Location Details:

USC University Park Campus, Los Angeles, CA

September 8, 2014 - September 11, 2014
March 16, 2015 - March 19, 2015

Registration for this course will close one week prior to course start date.


It is essential for executives in the food industry to continue to elevate their personal leadership and management skills in order to effectively lead their organizations. With technology changes, challenges of maintaining customer loyalty, and globalization altering the playing field, it is important to learn various strategies to sustain growth and business expansion.

This four day program conducted by faculty from USC's Marshall School of Business and Food Industry Subject Matter Experts will enhance the business mindset of executives, managers, and high potentials while providing useful knowledge and engaging discussion and activities. Focusing on leadership development, team management, marketing strategy, and economic theory, attendees will complete the program inspired and equipped to lead their organizations.


Personal Leadership & Leading Effective Teams

  • Understand the role and accountability for personal development and how to address organizational challenges
  • Learn the characteristics of executive leadership: Integrity, Vision, Innovation, Interpersonal Relations
  • Examine the leader's role in supporting creative thinking and generating new ideas
  • Identify different management styles and when and how to use them
  • Learn the key factors for effective teams in the food industry
  • Walk away with practical techniques and tools for immediate application

Developing a Strategic Mindset

  • Understand business models in the context of assumptions, capabilities and resources
  • Differentiate between value creation and value capture
  • Examine how to make strategic choices in an analytical and integrative way

The Dynamic Landscape of Food Retailing

  • Understand the historical perspective of the food retailing industry
  • Hear a snapshot of where the industry is now and where it is going
  • Social Networking and its Benefit to the Food Industry
  • Recognize the benefits and challenges of organizational networks
  • Identify key networks within your organization
  • Understand the dramatic changes taking place in traditional marketing techniques

Understanding the Financial Perspective

  • Utilize financial analysis in management decisions
  • Evaluate the financial impact and value of strategic decisions
  • Understand how managers impact the bottom line and other key performance indicators

Strategic Marketing

  • Identify clear value propositions for target market segments
  • Gain insights into successful strategic marketing
  • Create a customer-driven marketing strategy

Developing Lifetime Customer Value

  • Understand loyalty marketing and how to truly engage your customer
  • Discuss the impact of customer service
  • Learn effective tactics for developing lifelong customers

Management Priorities, Globalization, and the Future of the Food Industry

  • Learn the effects of globalization, management priorities, technology and leadership in the food industry
  • Understand methods on how to make the concepts practical

Schedule and Sessions

  Day 1 Day 2 Day 3 Day 4
7:30am Breakfast Breakfast Breakfast Breakfast
Understanding the Financial Perspective
8:00am - 8:30am Introduction & Overview Review & Project Discussion Review & Project Discussion Understanding the Financial Perspective
8:30am - 12:00pm Personal Leadership Executive Communication: Understanding Type and Building Strength Based Teams Industry Guest Speaker  
12:00pm - 1:00pm Lunch Lunch Lunch Lunch
1:00pm - 3:00pm Developing a Strategic Mindset Breakthrough Innovation Strategic Marketing Program Wrap-up & Presentations
3:00pm - 5:00pm     Developing Lifetime Customer Value Executive in Residence
5:00pm Opening Reception Group Work Group Work Cocktail Reception & Graduation


$3,250 per person includes tuition, course materials and parking.

Who Should Attend

The program is geared to food industry executives, managers and high potentials seeking to grow and strengthen their leadership and strategic thinking skills.

Participant Testimonials

“The Food Industry Executive Program changed my outlook on my whole career. The self-confidence I’ve gained from learning and accepting my personal leadership style is astounding. I can’t believe I learned so much in only 4 days!”
- Branch Manager, Crossmark

“This program is an impactful, fast-moving course full of diverse subjects and extremely relevant speakers. It’s a must for anyone looking to advance their thinking, their business and their career.”
- Strategic Account Manager, Park City Group

“This program exceeded my expectations. Although I already have an MBA, I was able to learn so many new concepts that speak specifically to our industry. There are several things that I will take back to my company and local team that can positively impact business results. Having exposure to the speakers and networking with fellow classmates was truly invaluable and I would recommend this program in a heartbeat.”
- Account Executive, Kellogg Company


Diane M. Badame is the Assistant Dean for the Marshall MBA Program and Professor of Clinical Marketing at the University of Southern California. She is widely known for her research on organization behavior and marketing, particularly in the areas of total quality management, advertising and promotion management, and service and product management.Diane M. Badame received her PhD in Physical Education in 1976 from the University of Wisconsin with a minor in Educational Psychology Statistics. She later received her MBA from the University of Minnesota in Finance. For more detailed background information on Professor Badame please click here.

Merle W. Hopkins is a Professor of Clinical Accounting at the Leventhal School of Accounting at the University of Southern California. Since 2000, Dr. Hopkins has been teaching financial accounting, managerial accounting as well as entrepreneurial finance in the USC Master of Medical Management program. Dr. Hopkins received his Ph. D. in Business Administration (Accounting) from Michigan State University, a M.S. in Accountancy from Western Michigan University, and a B.A. in History from Western Michigan University. For more detailed background information on Professor Hopkins please click here.

Dave Logan is a Lecturer in the Management & Organization department, best selling author and management consultant. From 2001-2004, he served as Associate Dean/Executive Director of Corporate Programs. He has taught in the Marshall MBA since 1996, including courses in Management Consulting, Negotiation, and Organizational Design. Currently, he teaches in the Leadership and Management in the Executive MBA, which is ranked #1 in this area by the Wall Street Journal.

Dave has written four books, including Tribal Leadership (2008, HarperCollins) and The Three Laws of Performance (2009, Jossey-Bass). Three Laws, endorsed by Nobel Prize Laureate Desmond Tutu, is a Wall Street Journal, USA Today and Business Week best seller.

Dave is co-founder of CultureSync, a management consulting firm specializing in cultural change, executive coaching, and strategy. CultureSync's clients include Amgen, Intel, Charles Schwab, American Express, Southern California Edison, and Health Net.

Dave has a Ph.D. in Organizational Communication from the Annenberg School at USC.

James J. Owens is an Assistant Professor in the Center of Management Communication at the USC Marshall School of Business. He is an expert in professional management communication, including oral, written, negotiation and interpersonal skills, as well as career- related communication such as interviewing, resumes, and networking. He has authored more than 100 articles published in local, national, and international magazines and newspapers. James received a BA from Bates College, an MBA from Columbia University and an MPW from USC. For more detailed background information on Professor Owens please click here

Industry Experts

Executive in Residence, Lori Raya, president of the Vons Division of Safeway, brings more than 25 years of food industry experience to the position. Raya is a USC Marshall FIEP alumni from the 2007 program. Raya, who started working for Safeway in 1987 as a courtesy clerk in the company’s Denver Division became the first woman to hold the position of President in Vons' 107-year history and the second woman to lead a Safeway Division in North America. Progressive Grocer has listed Raya among the “Top Women in Grocery” for three consecutive years.

Contact Us

For more information click here

Telephone: 213-740-8990
Fax: 213-740-6406

Office of Executive Education
Marshall School of Business
University of Southern California
1150 South Olive Street, Suite 2900
Los Angeles, California USA 90015-2211