University of Southern California

Food Industry Executive Program


Food Industry



Location Details:

USC University Park Campus, Los Angeles, CA

March 16, 2015 - March 19, 2015

Registration for this course will close one week prior to course start date.


This newly redesigned four day program is taught by both faculty from USC Marshall School of Business and relevant Food Industry "Subject Matter Experts." This innovative program will enhance the participant's business mindset while providing key knowledge and the latest strategic tools.

Using recent industry case studies and interactive group discussions, this program includes topics varying from leadership development, team building and management, marketing strategy, ethics, power and influence, as well as economic theory. Attendees will complete the program inspired and equipped to influence and inspire their organizations.


Understanding Type and Building Strength Based Teams
  • Understand the role and accountability for personal development and how to address organizational challenges
  • Learn the characteristics of executive leadership: Integrity, Vision, Innovation, Interpersonal Relations
  • Examine the leader's role in supporting creative thinking and generating new ideas
  • Identify different management styles and when and how to use them
  • Learn the key factors for effective teams in the food industry
  • Walk away with practical techniques and tools for immediate application
Developing a Strategic Mindset
  • Understand business models in the context of assumptions, capabilities and resources
  • Differentiate between value creation and value capture
  • Examine how to make strategic choices in an analytical and integrative way
The Dynamic Landscape of Food Retailing
  • Understand the historical perspective of the food retailing industry
  • Hear a snapshot of where the industry is now and where it is going
  • Social Networking and its Benefit to the Food Industry
  • Recognize the benefits and challenges of organizational networks
  • Identify key networks within your organization
  • Understand the dramatic changes taking place in traditional marketing techniques
Understanding the Financial Perspective
  • Utilize financial analysis in management decisions
  • Evaluate the financial impact and value of strategic decisions
  • Understand how managers impact the bottom line and other key performance indicators
Strategic Marketing
  • Identify clear value propositions for target market segments
  • Gain insights into successful strategic marketing
  • Create a customer-driven marketing strategy
Developing Lifetime Customer Value
  • Understand loyalty marketing and how to truly engage your customer
  • Discuss the impact of customer service
  • Learn effective tactics for developing lifelong customers
Management Priorities, Globalization, and the Future of the Food Industry
  • Learn the effects of globalization, management priorities, technology and leadership in the food industry
  • Understand methods on how to make the concepts practical

Schedule and Sessions

  Monday, 9/8 Tuesday, 9/ 9 Wednesday, 9/10 Thursday, 9/11
7:30am Breakfast Breakfast Breakfast Breakfast
8:00am - 8:10am Introduction & Overview Review of Previous Day Review of Previous Day Review of Previous Day
8:10am - 9:00am Case Discussion Group Executive Communication: Understanding Type and Building Strengths Based Teams Case Discussion Group Case Discussion Group
9:00am - 10:20am Case Study #1 Executive Communication: Understanding Type and Building Strengths Based Teams Power/Influence Presentation Developing a Strategic Mindset
Possible Case Study #6
10:20am - 10:35am Break Break Break Break
  Case Study #2 Executive Communication: Understanding Type and Building Strengths Based Teams Power/Influence Case Study #4 Developing a Strategic Mindset Possible Case Study #6
12:00pm - 1:00pm Lunch Lunch Lunch Lunch
1:00pm - 1:50pm Industry Expert Guest Speaker Case Discussion Group Case Discussion Group Summary and Conclusions
1:50pm - 3:00pm Industry Expert Guest Speaker Ethics Presentation Marketing Presentation Summary and Conclusions
3:00pm - 3:15 pm Break Break Break Break
3:15pm - 3:45pm Industry Expert Guest Speaker Ethics
Case Study #3
Marketing Case Study #5 WAFC Education Info.
3:45pm - 5pm Industry Expert Guest Speaker Ethics
Case Study #3
Marketing Case Study #5 Executive in Residence
5pm - until Opening Reception Group Work Group Work Cocktail Reception & Graduation


$3,250 per person includes tuition, course materials and parking.

Who Should Attend

The program is geared to food industry executives and high potentials managers seeking to grow and strengthen their leadership and strategic thinking skills.

Participant Testimonials

"The Food Industry Executive Program changed my outlook on my whole career. The self-confidence I've gained from learning and accepting my personal leadership style is astounding. I can't believe I learned so much in only 4 days!"
- Branch Manager, Crossmark

"This program is an impactful, fast-moving course full of diverse subjects and extremely relevant speakers. It's a must for anyone looking to advance their thinking, their business and their career."
- Strategic Account Manager, Park City Group

"This program exceeded my expectations. Although I already have an MBA, I was able to learn so many new concepts that speak specifically to our industry. There are several things that I will take back to my company and local team that can positively impact business results. Having exposure to the speakers and networking with fellow classmates was truly invaluable and I would recommend this program in a heartbeat."
- Account Executive, Kellogg Company


Diane M. Badame is the Assistant Dean for the Marshall MBA Program and Professor of Clinical Marketing at the University of Southern California. She is widely known for her research on organization behavior and marketing, particularly in the areas of total quality management, advertising and promotion management, and service and product management.Diane M. Badame received her PhD in Physical Education in 1976 from the University of Wisconsin with a minor in Educational Psychology Statistics. She later received her MBA from the University of Minnesota in Finance. For more detailed background information on Professor Badame please click here.

Arvind Bhambri specializes in strategic change, competitive strategy, global business development, and leadership. He has twice received the Golden Apple Award for MBA instruction. In a 2008 special report on executive MBA programs by the Wall Street Journal, Professor Bhambri was profiled as one of fourteen best EMBA professors worldwide. In 2009, he received the Evan C. Thompson Award for Learning and Teaching Innovation. Professor Bhambri has served on on the faculty of the Getty Museum Leadership Institute, Bocconi University, University of Hawaii's Advanced Management Program, and the Owner Managed Business Institute in Boston. For more detailed background information on Professor Bhambri please click here.

Shon Hiatt is an assistant professor of business strategy at USC Marshall School of Business. He explores issues related to entrepreneurship, innovation, and business strategy in economic contexts ranging from the energy and agribusiness sectors to emerging economies. His research has been published in Academy of Management Journal, Administrative Science Quarterly, and Strategic Management Journal. Prior to joining USC, Professor Hiatt was on faculty at Harvard Business School where he also taught the Global Agribusiness Seminar. For more detailed background information on Professor Hiatt please click here.

James J. Owens is an Assistant Professor in the Center of Management Communication at the USC Marshall School of Business. He is an expert in professional management communication, including oral, written, negotiation and interpersonal skills, as well as career- related communication such as interviewing, resumes, and networking. He has authored more than 100 articles published in local, national, and international magazines and newspapers. James received a BA from Bates College, an MBA from Columbia University and an MPW from USC. For more detailed background information on Professor Owens please click here

Cynthia McCloud joined the Marshall School of Business Office of Executive Education as Director of the Food Industry programs in July 2014. McCloud built her career in sales and marketing specializing in the food retail and manufacturing industries in both the U.S. and also in several international markets. She also has deep experience in loyalty marketing and is passionate about working with her retail and manufacturer associates to continue building awareness in the food industry around health & wellness. Over the years, she has held roles as EVP and General Manager at MarketTools, Catalina Marketing Europe, Catalina Marketing U.S. and started her career at The Vons Companies in Southern California.

Industry Experts

Executive in Residence, Lori Raya, president of the Vons Division of Safeway, brings more than 25 years of food industry experience to the position. Raya is a USC Marshall FIEP alumni from the 2007 program. Raya, who started working for Safeway in 1987 as a courtesy clerk in the company's Denver Division became the first woman to hold the position of President in Vons' 107-year history and the second woman to lead a Safeway Division in North America. Progressive Grocer has listed Raya among the "Top Women in Grocery" for three consecutive years.

Contact Us

For more information click here

Telephone: 213-740-8990
Fax: 213-740-6406

Office of Executive Education
Marshall School of Business
University of Southern California
1150 South Olive Street, Suite 2900
Los Angeles, California USA 90015-2211