University of Southern California

Driving Strategies for Maximizing Value and Growth


Management and Strategy



Location Details:

Los Angeles, CA

October 17, 2017 - October 18, 2017
May 15, 2018 - May 16, 2018

Due to course pre-work registration for this course will close two weeks prior to course start date.

Class Hours

8:00 a.m. - 5:00 p.m.

The Program

The 2-day Driving Strategies for Maximizing Value and Growth course will show you how to craft, implement and sustain a cohesive strategy to maximize long-term profits. Learn to work with analytical tools that aid strategic decision-making while understanding the environment that includes your customers, technology, economics, capital markets, competitors, special interest groups, and government. This course will go beyond theories and will help you generate skills and enhance your role in your organization.

Program Objectives

  • Understand the difference between strategy and operational effectiveness
  • Discern generic strategies that firms pursue and the main benefits and challenges that these strategies pose for the firm
  • Learn how to identify key issues in the industry environment that need to be considered when making strategic decisions
  • Grasp how to consider both internal factors (e.g., key resources and capabilities) and external factors (e.g., industry structure, competitor actions) in determining the best strategy for the firm
  • Examine how to achieve and sustain an advantage over rivals and potential entrants
  • Be able to analyze corporate strategy—how firms decide what markets to enter and how they take advantage of competing in multiple markets
  • Recognize the challenges of strategy execution and understand how to create the necessary organizational change(s)


The "Driving Strategies for Maximizing Value and Growth" course was the second powerful course I attended through USC Executive Education. The content was engaging and tremendously helpful, identifying new ways to develop both long and short term strategy for growth in my industry. This course opened up my mind to look at my business position from new angles. This course was interactive, relevant and terrific for making contacts. The experiential exercises provided practical application that translated theory to reality. - President, Direct Results Radio

Teaching Method

Through the use of case studies, current business articles, intensive interaction and experiential exercises, the faculty will lead you to focus on the key knowledge and skills you need to take an active role in managing a business. Participants also gain exposure to 'business like' situations and practice their management skills in a dynamic and participatory setting. The learning environment is supported by technologically advanced facilities, professional staff and highly innovative instructional methods and techniques.


Peer Fiss, Associate Professor of Management and Organization conducts research that lies at the intersection of organization theory and strategic management. He is interested in how meaning structures shape organizational actions, how organizational practices diffuse, and how accounts framing and justifying practices are constructed. In addition, he works on configurational theory and methods using fuzzy set qualitative comparative analysis. His work has been published in the Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, American Sociological Review, Organization Science, and Strategic Management Journal. He currently serves as associate editor of Academy of Management Review. In 2010 he received the Western Academy of Management's Ascendant Scholar Award.


$2,450 per person includes tuition, course materials and parking. There is a 10% discount for three or more registrants from the same company.

CPE Credits

Strategic Management program has been approved for 25 CPE credits in Business Management and Organization.

USC Marshall School of Business is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

CEU Credits

You will earn 3 CEU credits taking this IN PERSON course. A continuing education unit (CEU) is a measure used in continuing education programs, particularly those required in a licensed profession for the professional to maintain the license. A CEU unit of credit equals to 10 hours of participation in the accredited program designed for professionals with certificates or licenses to practice various professions.


Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.

Contact Us

For more information click here

Telephone: 213-740-8990
Fax: 213-740-6406

Office of Executive Education
Marshall School of Business
University of Southern California
1150 South Olive Street, Suite 2900
Los Angeles, California USA 90015-2211