University of Southern California

CTM Fellows

Fellows at the Institute for Communication Technology Management support the mission of the Institute in a number of ways. Their support of CTM research and programs allow us to extend the reach of the Institute's thought leadership.

Melva Benoit, Founder and Principal, The Marian Dupree Group, LLC
Melva leads initiatives that deliver unique solutions to solve clients' problems and help them make decisions to grow their businesses.

Melva has a broad range of consumer-driven thought leadership experience and a knack for creating innovative solutions to solve challenging problems. As a senior media strategist, she led initiatives that informed and supported content creation, product strategy, marketing and advertising for major media, entertainment, and consumer brands including Disney, Comedy Central, Cartoon Network, NBC, FOX and Nickelodeon.

Melva is highly regarded for being both intellectually curious and realistically pragmatic; cultivating and maintaining key stakeholder relationships; identifying talent, empowering teams; and driving a high-performance culture. She has held senior executive research positions in broadcast and cable television networks and digital.

Melva was included in the 2007 class of Broadcasting and Cable's Women to Watch. In 2012, she received the Next Generation Market Research Innovation Award in Thought Leadership for her work in Social Media Measurement.

Melva currently serves on the board of the USC CTM: Institute for Communication Technology and Management at the Marshall School of Business.