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2016 Research Fair Videos

Recent Research

Bresnahan, T., and Yin, P., "Adoption of New Information and Communications Technologies in the Workplace Today," in Greenstein, S., Lerner, J., and Stern, S., eds., Innovation Policy and the Economy, Volume 17, Chicago, IL 2017.
Hoyer, W., MacInnis, D. J., and Pieters, R. (2017) "Consumer Behavior, 7th Edition,".
Ozkan, E., and Ward, A. R. (2016) "Dynamic Matching for Real-Time Ridesharing,".
Bresnahan, T., Davis, J., Jaconette, T., and Yin, P., "Mobile Applications, The Economics of," in Durlauf, S., and Blume, L., eds., The New Palgrave Dictionary of Economics 2016.
Li, X., Bresnahan, T., and Yin, P. (2016) "Paying Incumbents and Customers to Enter an Industry: Buying Downloads,".
Vyas, N. (2016) "Turning Disruptive Technology into a Positive," Institute of Supply Managememnt, 3rd (July, 2016),
Cavanaugh, L. A. (2016) "Consumer Behavior in Close Relationships," Current Opinion in Psychology, 10, 101-106.
Reimann, M., Bechara, A., and MacInnis, D. J. (2016) "Leveraging the Happy Meal Effect: Substituting Food with Modest-Non Food Incentives Decreases Portion Size Choice," Journal of Experinment Psychology: Applied forthcoming.
O'Leary, D. E., "Some Issues of Privacy in a World of Big Data and Data Mining," in Hu, F., eds., Big Data: Storage, Sharing, and Security (3S), Taylor & Francis LLC, CRC Press 2016.
Isikman, E., MacInnis, D. J., Ulkumen, G., and Cavanaugh, L. A. (2016) "The Effects of Curiosity-Evoking Events on Activity Enjoyment," Journal of Experimental Psychology: Applied (In Press).
University of Washington, F. I., Dasu, S., and UCLA, R. A. (2016) "Beyond Price Mechanisms: How Much Can Service Help Manage the Competition from Gray Markets?," European Journal of Operations Research.
Frambach, R. T., Fiss, P. C., and Ingenbleek, P. T. (2016) "How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments," Journal of Business Research.
Lennox, C., Wu, X., and Zhang, T. (2016) "The effect of audit adjustments on earnings quality: Evidence from China," Journal of Accounting and Economics.
Frydman, C. D., and Camerer, C. (2016) "Neural Evidence of Regret and its Implications for Investor Behaviors," Review of Financial Studies.
Frydman, C. D., and Nave, G. (2016) "Extrapolative Beliefs in Economic and Perceptual Decisions: Evidence of a Common Mechanism," Management Science.
Reimann, M., MacInnis, D. J., and Bechara, A. (2016) "Can Smaller Meals Make You Happy? Behavioral, Neurophysiological and Psychological Insights into Motivating Smaller Portion Choice," Journal of the Association for Consumer Research, 1 (1), forthcoming.
Tully, S., and Meyvis, T. (2016) "Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences," Journal of Experimental Psychology: General (March).
Hellmann, T., and Wasserman, N. (2016) "The First Deal: The Division of Founder Equity in New Ventures," Management Science.

Marshall in the Media

7/21/15 NPR (“Air Talk with Larry”)
John Boudreau discusses the state of human resources stemming from article he co-wrote in the Harvard Business Review “Bright, Shiny Objects and the Future of HR.
7/19/15 Los Angeles Business Journal
The LABJ quoted Ira Kalb in a story about how sometimes controversial comments that go viral backfire on a brand.
7/17/15 San Francisco Chronicle
The San Francisco Chronicle quoted Ira Kalb about how Yahoo! could be marketing its mobile services better.
7/17/15 NPR Marketplace
Lars Perner discussed digital online TV advertising and the ability of consumers to opt out of ads by paying more, given Hulu's announcement of the option.

Faculty Positions

Please visit the Faculty Positions Available page for more information and a complete list of open positions at the USC Marshall School of Business.