University of Southern California

Veronica Quon
Title
Building Worldwide Connections
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Graduating Year
2008

Veronica Quon was torn between majoring in business or mathematics – her favorite subject in high school. Her parents – both of whom earned business degrees at Cal State Los Angeles – urged her toward business school, and she found her way to the Marshall School.

“I really loved the culture at USC,” she says. “I was blown away at orientation by the Trojan spirit. The Trojan network is a valuable asset a lot of other schools can’t offer. USC has helped me build a lot of connections. That’s the part of business I really love.”

During her sophomore year, she had the opportunity to extend her network overseas through a spring break trip to Tokyo through the Marshall School’s International Experiential Corporate Environment Learning Program (I-ExCEL) and Asian American Business Association (AABA). Students had the chance to meet with a variety of corporate executives at companies such as the Japan Times and Electronic Arts Japan. “We even got to meet the prime minister,” she says. “We got to see how business operates over there…and how the hierarchy of the companies is set up.” It was also that experience that led her to develop her own split concentration at the Marshall School.

“They give you a lot of flexibility,” adds Ms. Quon. She was attracted to Marshall’s international business concentration – which she notes “a lot of other schools don’t have” – but also wanted to focus on corporate marketing strategies. “So it was nice that I could come up with my own concentration. Now I am coming out with an emphasis that a lot of other people probably don’t have.” She also minored in communication through the USC Annenberg School for Communication.

But, as much as she enjoyed her studies, Ms. Quon calls the best part of her Marshall experience the organizations outside of class. She actively participated in the AABA, where she served as vice president for corporate relations and oversaw a trip to Northern California to meet with technology companies. In her senior year, she was president of Delta Sigma Pi business fraternity and was named best Marshall student organization president.

She continues to expand her breadth of experience and network through a position in the finance leadership development program at Raytheon in El Segundo, California. “I want to see how all these different business functions mingle together to make the company what it is,” she says. “That’s what the program is about – getting exposed to different aspects of the culture and the company and using that knowledge to further the company in a more well-rounded and globally minded way.”