Quoted: Lars Perner on Marketplace
PERNER, assistant professor of clinical marketing, presents that boomers are likely to be caught off guard by recent hikes due 2023's spike in inflation.
Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.
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