University of Southern California

2014 New Venture Seed Competition
Lloyd Greif Center for Entrepreneurial Studies awards $50,000 to USC Startups
May 6, 2014 • by News at Marshall

The Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business has awarded $50,000 in seed money to startups from across the University of Southern California. The winners of the annual New Venture Seed Competition were announced at the Marcia Israel Awards Banquet on May 1.

This year’s competition attracted 155 teams (made up of USC students and faculty). Six business ideas were awarded. The team in first place was awarded $20,000, the second place team received $10,000 and four startups were awarded $5,000 each.

The grand prize winner was ARO, a wearable computing system integrating Google Glass and existing medical record database software to allow doctors to access information at point of service and give increased attention to their patients. ARO received $20,000 in seed money and $5,000 in legal services and admission to a pre-accelerator program from the law firm of Stubbs Alderton & Markiles, LLP.

In second place was GlycoGum, a patent-pending chewing gum that allows individuals with Type 2 diabetes to monitor their glucose levels in a non-invasive manner. GlycoGum was awarded $10,000, plus $5,000 in legal services from Stubbs Alderton & Markilies, LLP.

The four $5,000 winners included Activate, Talent Trail, HungerGrad and Minterview.

  • Activate: A platform geared towards caretakers of elderly which uses bluetooth sensors to help caretakers monitor their loved one’s activities.
  • Talent Trail: A matchmaking app to screen and connect qualified student job seekers and recruiters at recruiting events. .
  • HungerGrad: An app that offers college students discounted food rates at off-peak hours.
  • Minterview: A peer-to-peer interview platform to enhance the quality and quantity of interview feedback that students get during the job recruitment process.

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.