University of Southern California

New Venture Competition Names 2009 Winners
Greif Center/Center for Technology Commercialization Awards $55,000 in Cash Prizes
May 22, 2009 • by News at Marshall

The Lloyd Greif Center for Entrepreneurial Studies and its Center for Technology Commercialization announced the 2009 New Venture Competition winners at the Marcia Israel Awards banquet held in Town & Gown on April 30.

The centers presented a total of $55,000 in prize money to the winners, which included two divisions: graduate and faculty and undergraduate.

The first-place $20,000 prize in the graduate and faculty division went to, a company created by USC Marshall MBA candidate John Phamvan, and MBA alumni Huy Do and Jason Williams. The company  produces high-quality lead generation and due diligence for asset-based lenders.

The second place $5,000 prize went to Stroome, created by Tom Grasty and Nonny de la Pena, graduate students at the USC Annenberg School. Stroome is a collaborative online space where individuals and organizations can create relevant and responsive video content.

Moshi, created by Marshall undergraduate Jonathon Nostrant, took the first-place $20,000 prize in the undergraduate division. The company produces and markets an interactive voice response alarm clock.

USC Marshall undergraduate David Wachtel’s took the second place $5,000 prize. The site provides students with affordable weekender trips.

The centers also presented the Arbitech Jumpstart Feasibility Grant, a $5,000 gift by USC Marshall alumnus Torin Pavia to BlackSilver Technologies, created by USC Viterbi undergraduates Stephan Lizcano and Michael Fitzgibbons.

The company has a prototype of a patent-pending intelligent life jacket which continuously monitors the wearer’s location in the water.

In addition to the prize money that will be used to launch their businesses, the first-place winners take away six months of free space in the L.A. Technology Business Center, which has offered internships to entrepreneurial students.

"What was unique about this year's finalists is that they all achieved proof of concept in some manner, whether it was product sales or a working prototype validated by customers," said Kathleen Allen, a professor of entrepreneurship in the Lloyd Greif Center for Entrepreneurial Studies and the director of the Center for Technology Commercialization.

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.