University of Southern California

Why It's Crucial For Scientists To Get Better At Branding Their Work
March 18, 2013 • Business Insider
Source: 
Business Insider
Business Insider ran a column by Ira Kalb the importance of branding science work. "Scientists, whether they like it or not, need to learn how to brand their work in a way that those with less scientific knowledge understand the great returns that can be generated from their investments," Kalb wrote.