University of Southern California

This Campaign Will Boil Down To Which Campaign Does The Best Job Of Branding The Other
July 4, 2012 • Business Insider
Source: 
Business Insider

Business Insider ran a column by Ira Kalb about brand repositioning in the presidential race. "Politicians have a rich history of doing what they can to change the image of their opponents in the minds of the voting public," Kalb wrote. "Their aim is to place negative images about their competitors in the heads of voters."