USC Marshall School of Business

Bloomberg Businessweek ran a column by Warren Bennis about the character traits shared by business leaders of all generations. Bennis and a colleague wrote a book about leaders raised before and after the Depression and World War II, finding generational differences, but many similarities. “We discovered that all 45 of our leaders, age 30 or 75, evidenced five basic qualities that seemed organic in their ability to lead,” Bennis wrote.