University of Southern California

Marshall in the Media

7/9/12 La Opinion
La Opinion quoted Ira Kalb about the purchasing power of the Latino market.
7/4/12 Forbes
Forbes quoted Marshall Dean James G. Ellis about the value of meeting new people and building a network.
7/4/12 Business Insider

Business Insider ran a column by Ira Kalb about brand repositioning in the presidential race. "Politicians have a rich history of doing what they can to change the image of their opponents in the minds of the voting public," Kalb wrote. "Their aim is to place negative images about their competitors in the heads of voters."

7/2/12 Phoenix TV (Hong Kong)

Professor Protopapadakis was also interviewed about the Eurozone crisis for Hong Kong’s Phoenix TV.

6/30/12 South Florida Sun-Sentinel

South Florida Sun-Sentinel quoted Richard Green about underwater mortgages

6/28/12 Phoenix Business Journal

Phoenix Business Journal quoted Brian Cartwright about U.S. Securities and Exchange Commission policy toward crowd funding.

6/28/12 Business Insider

Business Insider ran a column by Ira Kalb on the reasons for Apple's success. Kalb wrote that while the media touts the company's platform control, Steve Jobs' obsession with detail and his genius, these are all cases of selective memory. The real cause for Apple's success is its marketing, he added. "Unlike the old days when rivals positioned Apple advantages as negatives, Apple has learned to communicate its unique advantages as benefits to customers," Kalb wrote.

6/25/12 Bloomberg Businessweek

Bloomberg Businessweek ran a column by Warren Bennis about the importance of mentorship at business schools. "The word 'mentor' doesn't do justice to what a great one does," Bennis wrote. "They do so much more than share their wisdom. They put their reputations on the line with every good word dropped, with every letter of recommendation. In that sense, mentoring is an act of faith."

6/25/12 KFWB-AM

KFWB-AM interviewed Ira Kalb about the use of sex in advertising.