University of Southern California

Faculty in the News

1/4/11 American Public Radio

Lucy Hood, Executive Director of Marshall’s Institute for Communication Technology Management discussed the announcement that remote controls for certain televisions will soon come equipped with Netflix buttons.

1/4/11 Variety

David Carter was quoted about the NHL teaming with comic creator Stan Lee to introduce franchise-themed super heroes.

1/3/11 CBS

Ira Kalb, Assistant Professor of Clinical Marketing was interviewed about Starbucks’ new logo.

1/1/11 Effective Executive

Marshall’s Vice Dean for Graduate Programs Shantanu Dutta was interviewed by Effective Executive about the future of MBA and Executive MBA programs.

1/1/11 MSN Money Central

Professor Kevin Murphy said, "All of these companies dramatically outperformed at some point, or they wouldn't have gotten on the list."

12/22/10 The Washington Post

Professor Warren Bennis nominated USC Presidential Chair Sidney Harman as leader of the year for 2010.

12/15/10 Fox Business

Executive Director of Marshall’s Sports Business Institute, David Carter spoke about the evolution of multipurpose stadiums. “These teams are private businesses. They don’t want to share any more revenue than they have to -- either with the league or a co-tenant,” he said.

12/15/10 Article Resource Association

Assistant Professor of Marketing Lisa Cavanaugh was quoted about a study on the psychology of gift-giving.

12/12/10 The Star Ledger

Lars Perner, Assistant Professor of Clinical Marketing, was quoted about customized merchandise. "There’s always been a desire among Americans for choice, but it was more difficult in the past," he said