University of Southern California

Marshall in the Media

9/8/11 Los Angeles Times
Los Angeles Times quoted David Carter of the USC Marshall School about ESPN's new deal with the NFL.
9/7/11 Entrepreneur
Entrepreneur quoted Thomas Knapp of the USC Marshall School about the qualities of a good entrepreneur.
9/7/11 Forbes
Forbes mentioned a conversation that Warren Bennis of the USC Marshall School had with former General Electric head Jack Welch about the role of CEOs.
9/6/11 Marketwatch
The Wall Street Journal’s Marketwatch quoted Joe Priester of the Marshall School of Business regarding consumers' relationship to cash.
9/6/11 Associated Press
Associated Press story, quoted David Carter of the USC Marshall School about the NFL’s new 10-year marketing deal with PepsiCo Inc.
9/3/11 The New York Times
The New York Times quoted C.W. Park of the USC Marshall School of Business on the importance of maintaining authenticity when appealing to customers.
9/2/11 The Wall Street Journal
The Wall Street Journal quoted Wayne Ferson of the USC Marshall School about investments in individual bonds, as opposed to bond funds.
8/31/11 Bloomberg
Bloomberg News quoted Warren Bennis of the USC Marshall School about the role of chambers of commerce.
8/29/11 The Wall Street Journal
The Wall Street Journal ran an op-ed by Lucy Hood focusing on how smartphones are bridging the digital divide.