University of Southern California

News Room

Faculty in the News

Reactions to New Starbucks Logo
1/3/11 • CBS

Ira Kalb, Assistant Professor of Clinical Marketing was interviewed about Starbucks’ new logo.

The Future of MBA Programs
1/1/11 • Effective Executive

Marshall’s Vice Dean for Graduate Programs Shantanu Dutta was interviewed by Effective Executive about the future of MBA and Executive MBA programs.

Ten Best-Paid CEOs Examined
1/1/11 • MSN Money Central

Professor Kevin Murphy said, "All of these companies dramatically outperformed at some point, or they wouldn't have gotten on the list."

Leader of the Year Nomination for 2010
12/22/10 • The Washington Post

Professor Warren Bennis nominated USC Presidential Chair Sidney Harman as leader of the year for 2010.

Multipurpose Sport Stadiums In Decline
12/15/10 • Fox Business

Executive Director of Marshall’s Sports Business Institute, David Carter spoke about the evolution of multipurpose stadiums. “These teams are private businesses. They don’t want to share any more revenue than they have to -- either with the league or a co-tenant,” he said.

Shoppers Fit Gifter Profiles
12/15/10 • Article Resource Association

Assistant Professor of Marketing Lisa Cavanaugh was quoted about a study on the psychology of gift-giving.

Customization More Appealing and Available
12/12/10 • The Star Ledger

Lars Perner, Assistant Professor of Clinical Marketing, was quoted about customized merchandise. "There’s always been a desire among Americans for choice, but it was more difficult in the past," he said

The Business of Ultimate Fighting
12/10/10 • The Globe and Mail

David Carter talked about Zuffa LLC, the parent company of the Ultimate Fighting Championship.

Impact of Increasing Capital Income Tax
12/8/10 • The Wall Street Journal

Professor of Finance and Business Economics Douglas Joines's research estimated that the average marginal tax rate on capital income in 1929 was roughly 20%, compared to about 37% from 1990-2003, according to the article.