University of Southern California

Marshall in the Media

1/16/12 Forbes
Forbes cited Warren Bennis about the importance of belief in achieving great things.
1/15/12 Business Insider
Business Insider ran an op-ed by Ira Kalb about mascots and how they can help brand a business.
1/10/12 NPR
NPR quoted Lars Perner, assistant professor of clinical marketing, about marketing artificially flavored foods to children.
1/5/12 Bloomberg Businessweek
Bloomberg Businessweek quoted S. Mark Young of the USC Marshall School about the surge in popularity that often follows a celebrity's death.
1/3/12 Business Insider
Business Insider ran an op-ed by Ira Kalb about why the Sears' brand is failing.
12/28/11 The Wall Street Journal
The Wall Street Journal quoted Warren Bennis about William Shakespeare's character Falstaff, "the first executive coach of all time."
12/19/11 Bloomberg Businessweek
Bloomberg Businessweek quoted David Kang, director of the USC Korean Studies Institute, about the stability of North Korea after Kim Jong Il’s death.
12/15/11 Los Angeles Times
Los Angeles Times quoted David Carter about perceived conflicts of interest in the recent trade of basketball player Chris Paul.
12/14/11 Los Angeles Times
Los Angeles Times quoted Lars Perner of the USC Marshall School about FDA warnings that a company marketing Lap-Band weight loss surgery is using misleading advertising.