University of Southern California

Marshall in the Media

2/13/12 Ventura County Star
Ventura County Star quoted Deborah MacInnis of the USC Marshall School about male spending on Valentine's Day gifts.
2/9/12 UT San Diego
The San Diego Union-Tribune quoted David Carter of the USC Marshall School about empty seats being counted in sports event attendance.
2/3/12 Business Insider
Business Insider ran an op-ed by Ira Kalb of the USC Marshall School about Facebook's IPO and the risk factors involved.
2/1/12 Bloomberg Businessweek
Bloomberg Businessweek quoted David Carter of the USC Marshall School about the competition between potential owners of the Los Angeles Dodgers.
1/25/12 Forbes
Baizhu Chen talks to Forbes about why iPones are not manufactured in America.
1/25/12 MSNBC
MSNBC interviewed Anthony Dukes of the USC Marshall School about Sears' attempts to compete with rivals Wal-Mart and Target.
1/16/12 Forbes
Forbes cited Warren Bennis about the importance of belief in achieving great things.
1/15/12 Business Insider
Business Insider ran an op-ed by Ira Kalb about mascots and how they can help brand a business.
1/10/12 NPR
NPR quoted Lars Perner, assistant professor of clinical marketing, about marketing artificially flavored foods to children.