University of Southern California

Marshall in the Media

8/21/13 USA Today
USA Today quoted David Carter about how well Nike's "Just Do It" campaign 25 years ago has stood the test of time.
8/21/13 Bloomberg Businessweek
Bloomberg Businessweek quoted David Carter about how NFL teams are catering to fantasy football fans on game day.
8/19/13 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the future of drones and 3-D printers.
8/19/13 Yahoo Finance
Yahoo! Finance quoted Gerard Tellis about the impact billionaire investor Carl Icahn will have on Apple.
7/15/13 Los Angeles Times
Los Angeles Times quoted Ira Kalb about Dreamworks and Disney wanting to build franchises around established characters.
7/14/13 Los Angeles Times
Los Angeles Times quoted Baizhu Chen about China's leaders enacting economic reform.
7/10/13 Wired
Wired quoted Lars Perner on how informed shopping can influence buyers to consume more.
7/9/13 Bloomberg Businessweek
Bloomberg Businessweek ran a column by Warren Bennis about how business schools have evolved in academia. "For the first half of the 20th century, B-schools were more like trade schools," Bennis wrote. "Today, I doubt that any top B-school would hire, let alone promote, a tenure-track professor whose primary qualification is managing an assembly line, no matter how terrific his performance."
7/8/13 Bloomberg
Bloomberg News quoted Carter about Los Angeles Lakers player Dwight Howard announcing his departure