University of Southern California

Marshall in the Media

6/28/12 Phoenix Business Journal

Phoenix Business Journal quoted Brian Cartwright about U.S. Securities and Exchange Commission policy toward crowd funding.

6/28/12 Business Insider

Business Insider ran a column by Ira Kalb on the reasons for Apple's success. Kalb wrote that while the media touts the company's platform control, Steve Jobs' obsession with detail and his genius, these are all cases of selective memory. The real cause for Apple's success is its marketing, he added. "Unlike the old days when rivals positioned Apple advantages as negatives, Apple has learned to communicate its unique advantages as benefits to customers," Kalb wrote.

6/25/12 Bloomberg Businessweek

Bloomberg Businessweek ran a column by Warren Bennis about the importance of mentorship at business schools. "The word 'mentor' doesn't do justice to what a great one does," Bennis wrote. "They do so much more than share their wisdom. They put their reputations on the line with every good word dropped, with every letter of recommendation. In that sense, mentoring is an act of faith."

6/25/12 KFWB-AM

KFWB-AM interviewed Ira Kalb about the use of sex in advertising.

6/23/12 Houston Chronicle
Houston Chronicle quoted David Carter about baseball player Roger Clemens' recent acquittal.
6/23/12 El Espectador (Colombia)

El Espectador (Colombia) quoted Warren Bennis about how leaders are made.

6/21/12 Bloomberg Businessweek
Bloomberg Businessweek quoted Gary Fraser about mistakes MBA interns make.
6/19/12 The Oregonian

The Oregonian quoted Ira Kalb about Nike's appeal in the gay and lesbian consumer market.

6/19/12 The Atlanta Journal-Constitution

The Atlanta Journal-Constitution quoted David Carter about a $26.6 million ad for the National Guard affixed to Dale Earnhardt Jr.'s race car.