University of Southern California

Marshall in the Media

9/14/14 Business Insider

Business Insider ran a column by Ira Kalb about why Steve Jobs would not be happy with some of Apple's new brand names. Business Insider also ran a column by Ira Kalb about how Apple stores used lines overflowing out of the store as a marketing tool. Business Insider also ran a column by Ira Kalb about how a company can ensure that it's chasing the right market.

9/11/14 The Orgeonian

The Oregonian quoted David Carter on the pitfalls of celebrity brand endorsements.

9/11/14 globalpost

Reuters quoted David Carter about Sacramento's efforts to pursue a Major League Soccer team.

9/9/14 ABC Today

NBC News' "Today" interviewed USC Marshall School students about Apple's enduring appeal among the public.

9/7/14 Los Angeles Times

Los Angeles Times quoted David Belasco about modern entrepreneurship. The story focused on a USC alumna, Christina Marshall. The story was also picked up by the Associated Press.

9/5/14 Harvard Business Review

Harvard Business Review featured John Boudreau’s piece on HR predictive analytics and the benefits with incorporating this data in the workplace.

9/4/14 Wired
Wired mentioned that online storage company Box was started as a college project while CEO Aaron Levie was a student at Marshall.
9/4/14 89.3 KPCC

KPCC-FM interviewed Anthony Dukes about Los Angeles restaurants implementing a 3 percent surcharge to cover healthcare for their employees.

9/4/14 San Francisco Chronicle

San Francisco Chronicle quoted Greg Autry about the unlikelihood that tech companies will make two-step verification mandatory.