University of Southern California

Marshall in the Media

9/25/13 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about a marketing technique known as the "elephant's trunk."
8/28/13 The Washington Post
The Washington Post, in an Associated Press story, quoted Kathleen Allen about what small business owners need to do as the economy improves and Obamacare is implemented further.
8/27/13 Business Insider
Business Insider ran a column by Ira Kalb about the creative ways advertising companies get their message out to consumers.
8/24/13 The Washington Post
The Washington Post, in an Associated Press story, quoted Kathleen Allen about the future of space exploration.
8/23/13 Los Angeles Times
Los Angeles Times quoted Lawrence Harris of the USC Marshall School about Thursday's temporary Nasdaq shutdown. Harris was also quoted in a Chicago Tribune story.
8/21/13 USA Today
USA Today quoted David Carter about how well Nike's "Just Do It" campaign 25 years ago has stood the test of time.
8/21/13 Bloomberg Businessweek
Bloomberg Businessweek quoted David Carter about how NFL teams are catering to fantasy football fans on game day.
8/19/13 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the future of drones and 3-D printers.
8/19/13 Yahoo Finance
Yahoo! Finance quoted Gerard Tellis about the impact billionaire investor Carl Icahn will have on Apple.