Faculty in the News

2/3/12 • Source: Business Insider

Business Insider ran an op-ed by Ira Kalb of the USC Marshall School about Facebook's IPO and the risk factors involved.

2/1/12 • Source: Bloomberg Businessweek

Bloomberg Businessweek quoted David Carter of the USC Marshall School about the competition between potential owners of the Los Angeles Dodgers.

1/25/12 • Source: Forbes

Baizhu Chen talks to Forbes about why iPones are not manufactured in America.

1/25/12 • Source: MSNBC

MSNBC interviewed Anthony Dukes of the USC Marshall School about Sears' attempts to compete with rivals Wal-Mart and Target.

1/16/12 • Source: Forbes

Forbes cited Warren Bennis about the importance of belief in achieving great things.

1/15/12 • Source: Business Insider

Business Insider ran an op-ed by Ira Kalb about mascots and how they can help brand a business.

1/10/12 • Source: NPR

NPR quoted Lars Perner, assistant professor of clinical marketing, about marketing artificially flavored foods to children.

1/5/12 • Source: Bloomberg Businessweek

Bloomberg Businessweek quoted S. Mark Young of the USC Marshall School about the surge in popularity that often follows a celebrity's death.

1/3/12 • Source: Business Insider

Business Insider ran an op-ed by Ira Kalb about why the Sears' brand is failing.

USC Marshall School of Business