University of Southern California

Marshall in the Media

8/27/12 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about late USC alumnus Neil Armstrong and the branding power of being first.
8/18/12 Los Angeles Times

Los Angeles Times quoted Carter about public response to a new Adidas shoe with a controversial design. A second Los Angeles Times story on the topic quoted Carter.

8/7/12 Business Insider

Business Insider ran a column by Ira Kalb about Sara Lee rebranding itself as Hillshire Brands. The CEO of the company chose Hillshire Brands from under the Sara Lee brand umbrella, in the hope that naming the company after Hillshire would raise its profile. "This seems like an ill-fated attempt to kill the healthy chicken to make chicken soup to feed the sick chicken," Kalb wrote.

7/28/12 The Chicago Tribune

The Chicago Tribune interviewed Tommy Knapp on how family businesses can transition successfully to the next generation.

7/24/12 Bloomberg Businessweek

Bloomberg Businessweek ran a column by Bennis about reforms undertaken by Harvard Business School Dean Nitin Nohria.

7/23/12 Business Insider

Business Insider ran a column by Kalb about the Pennsylvania State University scandal involving Jerry Sandusky and how cover-ups can damage a brand

7/18/12 Forbes

Forbes ran a column by Professor Chen about Mitt Romney’s declaration that he would label China a currency manipulator on his first day in the White House. “Labeling China as a currency manipulator is counterproductive,” Chen wrote. “China is likely to retaliate. If that happens, it will hurt America as much as it hurts China.”

7/18/12 The Huffington Post

The Huffington Post ran a column by Aris Protopapadakis suggesting that Germany needs to abandon its insistence on severe austerity in order for the European debt crisis to abate. “Given its recent history, [an inflation] rate of four or five percent would seem sustainable without causing economic havoc, while helping to restore competitive balance on the continent,” Protopapadakis wrote. “A little more inflation in Germany is in its self-interest.”

7/18/12 Asian News International

Asian News International featured a study by B. Kyu Kim and colleagues on how spatial distance can influence consumer behavior. The study found that people's judgment of time is influenced by that of spatial distance; if they think two distances are farther away, they will think it takes longer to get there. This can make consumers impatient and result in them pursuing instant gratification. "We do not realize how susceptible our judgment of time is to seemingly irrelevant factors like spatial distance," Kim wrote. ScienceDailyPsychology Today, and the Daily Mail featured the research.