University of Southern California

News Room

Faculty in the News

Frank McCourt Could Make $1 billion in Cash Deal for Dodgers
3/28/12 • Los Angeles Times
Los Angeles Times quoted Robert Bridges about the value of the real estate surrounding Dodger Stadium.
USC Gets $10 Million Donation for Veterans' Tuition
3/27/12 • KPCC-FM
KPCC-FM interviewed Dean Ellis about the $10 million gift from William Schoen and his wife Sharon.
Sportsmanship Suffers when Money Rules Sports World
3/24/12 • Shanghai Daily.com
Shanghai Daily (China) quoted David Carter about how athletes' brand can benefit the organizations they represent in advertising.
California Ballot Initiative Would Make College Free for Residents
3/23/12 • The Oakland Tribune
The Oakland Tribune quoted John Matsusaka of USC's Initiative and Referendum Institute about California's ballot initiative process.
Why "Big Picture Only" Bosses Are The Worst
3/22/12 • Fast Company
Fast Company cited Warren Bennis about the difference between managers and leaders.
Sugar Takes Corn Syrup to Court to Determine Which is Worse for your Health
3/21/12 • KPCC-FM
KPCC-FM's "Patt Morrison" interviewed Kerry Fields about a lawsuit filed by the sugar industry against the corn industry.
Man Sues Apple Over Siri Ads: Does He Have a Case?
3/14/12 • Los Angeles Times
Los Angeles Times quoted Gerard Tellis about a class action lawsuit filed against Apple.
Here's What Advertisers Can Learn From The Brilliant March Madness Marketing Campaign
3/12/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the NCAA's marketing of March Madness.
Snap-Happy: Bad Vibes are Bad for Business
3/12/12 • The Sydney Morning Herald (Australia)
The Sydney Morning Herald (Australia) highlighted research by Deborah MacInnis and Valerie Folkes with Christine Porath, (now with Georgetown University). They found that when employees are rude to one another in front of customers, it elicits a strong negative reaction.