University of Southern California

Faculty in the News

4/5/14 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about Samsung's marketing through "selfie" promotional stunts on social media.
3/11/14 CardHub.com
Professor Carnevale advises individuals with credit problems to shop around for competent counselors.
3/10/14 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about how the disappearance of a Malaysia Airlines flight has affected the company's brand.
3/9/14 StarTribune
Star Tribune cited Warren Bennis of the USC Marshall School about leadership and judgment.
3/7/14 Fast Company
Fast Company cited research by Debbie MacInnis and CW Park of the USC Marshall School on which social media brands consumers feel attached to.
2/28/14 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about how branding yields control over price and distribution.
2/21/14 Los Angeles Times
Los Angeles Times ran an op-ed by Lawrence Harris of the USC Marshall School recommending that President Obama subsidize workers' wages rather than raise the minimum wage.
2/17/14 Los Angeles Times
Los Angeles Times featured the USC Marshall School's new one-year Master of Science in Social Entrepreneurship program, designed to teach business skills to students interested in social issues.
2/13/14 CNBC
CNBC quoted Edward Lawler of the USC Marshall School about the time it took Microsoft to find a CEO that was not a founder.