University of Southern California

News Room

Faculty in the News

Man Sues Apple Over Siri Ads: Does He Have a Case?
3/14/12 • Los Angeles Times
Los Angeles Times quoted Gerard Tellis about a class action lawsuit filed against Apple.
Here's What Advertisers Can Learn From The Brilliant March Madness Marketing Campaign
3/12/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the NCAA's marketing of March Madness.
Snap-Happy: Bad Vibes are Bad for Business
3/12/12 • The Sydney Morning Herald (Australia)
The Sydney Morning Herald (Australia) highlighted research by Deborah MacInnis and Valerie Folkes with Christine Porath, (now with Georgetown University). They found that when employees are rude to one another in front of customers, it elicits a strong negative reaction.
Mentoring Truisms from the Master
3/7/12 • CBS News
CBS News ran an op-ed by Dave Logan about how to be a mentor. It emphasizes what Logan has learned from Warren Bennis of the USC Marshall School.
Why Powerful People Make Bad Decisions
3/5/12 • Fox Business News
Fox News featured a study by Nathanael Fast of the USC Marshall School finding that the more power business leaders think they have, the worse they are at making decisions.
How News Corp Should Have Handled The Scandal
2/29/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the fallout from the phone-hacking scandal at News Corporation.
Calling All Women Executives: Be a Little More Paranoid (Part 2)
2/22/12 • Huffington Post
The Huffington Post quoted Warren Bennis about differences between men and women in business.
For Boomers, it's a New Era of 'Work Til You Drop'
2/21/12 • Associated Press
Associated Press quoted Ed Lawler of the USC Marshall School about the impact on the job market of boomers retiring later.
Jeremy Lin Is A Marketing Dream
2/17/12 • Business Insider
Business Insider ran an op-ed by Ira Kalb of the USC Marshall School about the success of basketball player Jeremy Lin.