University of Southern California

News Room

Faculty in the News

Why RIM And Other Mobile Giants Are Now Failing
6/4/12 • Business Insider

Business Insider ran a column by Ira Kalb on poor performance by RIM and other large cell phone companies.

American Apparel Fights the 'Made in America' Fight. For how Long?
6/3/12 • Los Angeles Times
Los Angeles Times quoted Anthony Dukes about the appeal of American-made products.
Nasdaq Public Safeguards in Facebook Seen as Focus of Regulators
5/30/12 • Bloomberg News
Bloomberg News quoted Lawrence Harris about the SEC's response to Nasdaq's handling of the Facebook IPO.
5 Ways to Make Sweet Music for Your Business
5/29/12 • Entrepreneur

Entrepreneur quoted Lars Perner about how music influences consumer behavior.

Have You Been Targeting The Wrong Audience?
5/25/12 • Business Insider

Business Insider ran a column by Ira Kalb of the USC Marshall School about companies targeting the wrong demographics with their ad dollars.

Manny Ramirez's troubled past, uncertain future dog his River Cats stint
5/25/12 • The Sacramento Bee

The Sacramento Bee quoted David Carter about baseball player Manny Ramirez.

Facebook's IPO Was Bound To Be A Mess, It's A Young Company
5/24/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the Facebook IPO.
A Powerful Law Has Been Losing a Lot of Its Punch
5/21/12 • The Wall Street Journal
The Wall Street Journal featured a study by Anthony Dukes of the USC Marshall School and colleagues, finding that it is tougher to win lawsuits these days based on the Robinson-Patman Act.
JCPenney's Entire Rebranding Was Way Off
5/17/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about J.C. Penney's rebranding efforts.