University of Southern California

Marshall in the Media

3/11/13 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School on how the NCAA made March Madness advertising worth $11 billion.
3/6/13 CNBC
CNBC ran an op-ed by Gerard Tellis of the USC Marshall School research he conducted with colleagues, finding that massive companies were victims of their own success.
3/3/13 Los Angeles Times
Los Angeles Times quoted David Carter of the USC Marshall School about late L.A. Lakers owner and USC alumnus Jerry Buss.
2/27/13 The Washington Post
The Washington Post quoted David Carter of the USC Marshall School about player safety measures in the National Football League.
2/25/13 Forbes
Forbes cited Dave Logan of the USC Marshall School regarding female leaders forging peace between Israel and Palestine.
2/21/13 The Oregonian
The Oregonian quoted David Carter of the USC Marshall School about athlete scandals and the impact they have on endorsement deals.
2/15/13 The New York Times
The New York Times quoted David Carter of the USC Marshall School about the Livestrong foundation’s relationships with its marketing partners.
2/13/13 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the financial value to Hollywood studios and actors of winning an Oscar.
2/13/13 USA Today
USA Today quoted Gordon Phillips of the USC Marshall School about borrowing rates.