University of Southern California

News Room

Faculty in the News

Kevin Durant's Game Evolving, as is his Marketability
12/6/12 • USA Today
USA Today quoted David Carter of the USC Marshall School about the charisma of NBA player Kevin Durant.
What Legacy does Beckham Leave in USA?
11/29/12 • USA Today
USA Today quoted David Carter about soccer player David Beckham’s legacy.
Business Leaders on the Silver Screen
11/26/12 • Bloomberg Businessweek
Bloomberg Businessweek ran a column by Warren Bennis of the USC Marshall School about Hollywood’s portrayals of business leaders.
The End Of Branded Shopping Days Like Cyber Monday
11/26/12 • Business Insider
Business Insider ran a column by Ira Kalb about Cyber Monday.
9 Protesters Arrested At Walmart In Paramount
11/23/12 • City News Service
City News Service quoted Anthony Dukes about protestors arrested in front of a Walmart on Black Friday.
Shoppers have 'Pent-up Desire' to Spend, say Experts
11/20/12 • AM New York
AM New York quoted Lars Perner about Thanksgiving shopping.
NFL's Dominant Marketing Team: The Dallas Cowboys
11/18/12 • The Plain Dealer
The Plain Dealer quoted David Carter on how sports franchises can develop their brands when they're not winning.
Danica Patrick: 'I've Learned it Just Takes Time'
11/13/12 • USA Today
USA Today quoted David Carter of the USC Marshall School about driver Danica Patrick’s NASCAR career.
Power Struggle at Warner Bros.
11/10/12 • Los Angeles Times
Los Angeles Times quoted Edward Lawler about the disruptive potential of corporate runoffs.