University of Southern California

News Room

Faculty in the News

3 things that Small Business Owners should do as the Economy Improves
8/28/13 • The Washington Post
The Washington Post, in an Associated Press story, quoted Kathleen Allen about what small business owners need to do as the economy improves and Obamacare is implemented further.
How To Plant A Message In Busy Or Lazy Human Brains
8/27/13 • Business Insider
Business Insider ran a column by Ira Kalb about the creative ways advertising companies get their message out to consumers.
California Races other States to Capture New Space Industry
8/24/13 • The Washington Post
The Washington Post, in an Associated Press story, quoted Kathleen Allen about the future of space exploration.
Temporary Nasdaq Shutdown
8/23/13 • Los Angeles Times
Los Angeles Times quoted Lawrence Harris of the USC Marshall School about Thursday's temporary Nasdaq shutdown. Harris was also quoted in a Chicago Tribune story.
After 25 Years, 'Just Do It' Remains Iconic Tagline
8/21/13 • USA Today
USA Today quoted David Carter about how well Nike's "Just Do It" campaign 25 years ago has stood the test of time.
NFL Bets on Fantasy Lounges as TV Sports Keeps Some Fans at Home
8/21/13 • Bloomberg Businessweek
Bloomberg Businessweek quoted David Carter about how NFL teams are catering to fantasy football fans on game day.
Before You Know It, Drones Will Be Delivering Packages To Your Door
8/19/13 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the future of drones and 3-D printers.
Icahn’s Plans for Apple Unlikely to Help Long-Term Shareholders
8/19/13 • Yahoo Finance
Yahoo! Finance quoted Gerard Tellis about the impact billionaire investor Carl Icahn will have on Apple.
DreamWorks Animation Grooming Lassie for a Return to the Spotlight
7/15/13 • Los Angeles Times
Los Angeles Times quoted Ira Kalb about Dreamworks and Disney wanting to build franchises around established characters.