University of Southern California

Faculty in the News

5/17/12 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about J.C. Penney's rebranding efforts.
5/12/12 The Economist
The Economist cited a study by Gerard Tellis of the USC Marshall School and a colleague, finding that innovators captured only 7 percent of the market for their product over time.
5/11/12 The New York Times
The New York Times highlighted research by Joseph Nunes of the USC Marshall School and colleagues, finding that ostentatious displays of wealth thrived during the recession.
5/10/12 USA Today
USA Today quoted David Carter of the USC Marshall School about NASCAR racer Danica Patrick.
4/23/12 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School on creating a personal brand.
4/21/12 Fox News
Fox News featured research by Gerard Tellis of the USC Marshall School, finding that online user reviews can affect stock prices.
4/14/12 Variety
Variety quoted David Carter about NBC Universal's coverage of this summer's Olympics.
4/12/12 Forbes
Forbes quoted David Carter of the USC Marshall School about the sale of Dodger Stadium.
4/12/12 The Wall Street Journal
The Wall Street Journal featured research by Gerard Tellis of the USC Marshall School, finding that online user reviews can affect stock prices.