University of Southern California

News Room

Faculty in the News

JCPenney's Entire Rebranding Was Way Off
5/17/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about J.C. Penney's rebranding efforts.
Pretty Profitable Parrots
5/12/12 • The Economist
The Economist cited a study by Gerard Tellis of the USC Marshall School and a colleague, finding that innovators captured only 7 percent of the market for their product over time.
Conspicuous Consumption in a Recession: Toning it Down or Turning it Up?
5/11/12 • The New York Times
The New York Times highlighted research by Joseph Nunes of the USC Marshall School and colleagues, finding that ostentatious displays of wealth thrived during the recession.
Danica Patrick Lands Big-name Sponsor to Boost Brand
5/10/12 • USA Today
USA Today quoted David Carter of the USC Marshall School about NASCAR racer Danica Patrick.
Brand Yourself Before Others Brand You
4/23/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School on creating a personal brand.
Traders Are Using What You’re Saying on Social Media to Determine the Direction of Stocks
4/21/12 • Fox News
Fox News featured research by Gerard Tellis of the USC Marshall School, finding that online user reviews can affect stock prices.
NBCU Climbs Olympic Platforms
4/14/12 • Variety
Variety quoted David Carter about NBC Universal's coverage of this summer's Olympics.
Could Dodgers Sale Be Blocked At Home Plate?
4/12/12 • Forbes
Forbes quoted David Carter of the USC Marshall School about the sale of Dodger Stadium.
Online Chatter That Moves Markets
4/12/12 • The Wall Street Journal
The Wall Street Journal featured research by Gerard Tellis of the USC Marshall School, finding that online user reviews can affect stock prices.