University of Southern California

The 39th Annual Marketing Science Conference
Wednesday, June 7, 2017 - Saturday, June 10, 2017


The conference will be held at Jill and Frank Fertitta Hall

Doctoral Consortium – Wednesday, June 7, 2017
Main Conference – Thursday, June 8 – Saturday, June 10, 2017

Hosted by Gerard J. Tellis, Professor of Marketing, and the USC Marshall Marketing Department

About the Conference

The Marketing Science Conference is an annual event held under the auspices of ISMS (the INFORMS Society for Marketing Science). ISMS is a society of scholars devoted to researching market phenomena at the interface of firms and consumers, and disseminating that knowledge to students, managers, public officials and society at large.

For more information about the conference, please visit the website: