University of Southern California

LEARNING TO WIN: Driving Innovation with Analytics
Wednesday, February 19, 2014 - 9:00am - 3:00pm

Location:

Radisson Hotel Los Angeles Midtown at USC, Sponsored by Penn Schoen Berland

An Executive Workshop featuring Andrew Claster

ADMISSION: $200 | Register Now

The big data phenomenon has dramatically changed the business landscape and presents new opportunities and challenges across industry sectors. The USC Institute for Communication Technology Management (CTM) and Penn Schoen Berland invite you to join us as we lead a workshop that will both highlight the value of big data & analytics and provide frameworks, best practices, and discussion sessions to enable business professionals to better leverage analytics within their organizations.

Changing the Game: The 2012 Presidential Campaign

Andrew Claster, Deputy Chief Analytics Officer for President Barack Obama's 2012 re-election campaign, will discuss how analytics informed the Obama campaign's fundraising, messaging, communications and voter contact strategies, and how the lessons learned can be applied to sales, marketing, customer service and corporate communications.

Data, Dashboards & Decisions: Case Studies in Analytics Implementation

Following the presentation, leading executives from the technology, entertainment, and communications sectors will share case studies that highlight innovative analytics initiatives within their organizations.

Program Schedule
8:30 a.m. Check-in and coffee
9:00 a.m. Keynote Presentation: "Changing the Game: The 2012 Presidential Campaign" – Andrew Claster, Deputy Chief Analytics Officer for President Barack Obama's 2012 re-election campaign
10:00 a.m. "Case Study" presentation/discussions from industry practitioners in the entertainment, technology, and communications services sectors
11:45 a.m. PANEL – "Managing Big Data – Getting There from Here" (featuring the case study presenters)
12:30 p.m. LUNCH (hosted)
1:30 p.m. PANEL: "Analytics: Inventing The Future"
2:30 p.m. Event Close


Featured Presenters Include:

Andrew Claster, Senior Consultant for Strategic Data Analytics, Penn Schoen Berland and Deputy Chief Analytics Officer for President Barack Obama's 2012 re-election campaign.
Sanjay Chatterjee, Vice President, CRM & Online Marketing, Time Warner Cable
Wayne Peacock, VP of Analytics Insights & Business Intelligence, Disney
Michele Edelman, VP, Direct To Consumer Marketing, Warner Bros. Digital Distribution
Dr. Leslie Saxon, Chief, Cardiovascular Medicine & Executive Director, Center for Body Computing, USC Keck School of Medicine

Register Now!

Download event flyer here

For additional information, including press inquiries, and speaker requests, please contact the Institute for Communication Technology Management directly at ctm@marshall.usc.edu or by phone at 213.740.0980.