University of Southern California

THE CONNECTED FUTURE: USC CTM Spring 2014 Executive Roundtable
Thursday, March 6, 2014 - 8:30am - 4:30pm

Location:

Luxe Hotel, Los Angeles

ADMISSION: $1,500 | Register Now | Keynote Speaker | Featured Presenters | More Information

Driving Business Growth in the Age of the Device Enabled Experience

Disruptive technologies, new consumer habits, and emerging business models have transformed the communications value chain from network service providers to content creators and beyond. The increasingly connected consumer and workplace presents incredible opportunities if key challenges can be addressed.

The Executive Roundtable is an exclusive gathering of industry leaders in technology, communications, data, and content. Our Spring 2014 Roundtable will focus on network-enabled devices and what they mean for the industry. Presenters will explore issues that drive our market with an emphasis on business models, content, and technology. Please join us!

KEYNOTE SPEAKER: Larry Downes

Larry Downes is the co-author, with Paul F. Nunes, of Big Bang Disruption. Based on extensive research, the book introduces a new kind of disruptive innovation and teaches executives across industries how to adjust their strategies to survive it.

Downes is also the author of the Business Week and New York Times business best-seller, Unleashing the Killer App: Digital Strategies for Market Dominance, which was named by The Wall Street Journal as one of the five most important books ever published on business and technology.

He has held faculty appointments at the University of Chicago Graduate School of Business, Northwestern University School of Law, and the University of California-Berkeley's Haas School of Business, where he was Associate Dean of the School of Information. He is currently a Research Fellow with the Accenture Institute for High Performance and a Senior Industry Scholar at the Georgetown Center for Business and Public Policy.

Featured Presenters:

Fred Mattocks, General Manager Media Operations and Technology, CBC English Services Fred Mattocks is responsible for the infrastructure, systems, and technology that underlie English Services programming services for all media.

Fred has a long and varied experience in the CBC in operations and programming. In his last role he was responsible for the redefinition of CBC Television's local news offer, a project which re-engineered local television across the country. He also created a line of low cost daily lifestyle programming in Regional locations. Other projects he created and led include the move to HDTV, "central-casting" for Television and Radio, and the move of production tools to the desktop. Full Bio


Kevin Stephens, President Commercial & Advertising Operations, Suddenlink Communications Kevin Stephens is President of Suddenlink's Commercial & Advertising Operations (CAO) organization.

He is responsible for leading Suddenlink's fast-growing business services, carrier and advertising groups.

Having more than doubled its revenues under Stephen's leadership, CAO is now a $350 million division providing targeted advertising sales and mission-critical data, voice and video services to business and carrier customers. Full Bio


William Davidson, Sr Vice President, Global Marketing & Investor Relations, Qualcomm William Davidson is senior vice president of global marketing and investor relations for Qualcomm Incorporated.

In this role, Mr. Davidson provides leadership for Qualcomm's marketing and public relations efforts worldwide and is the primary liaison with the investment community and Qualcomm shareholders. Previously, Mr. Davidson served as vice president of carrier relations for Qualcomm Internet Services (QIS).

He worked closely with wireless service providers throughout the world to establish business opportunities based on Qualcomm's wireless data technology and service offerings. Full Bio

Andy Aftelak is Vice President of the Applied Research Center at Arris, a global innovator in IP, video and broadband technology.

Previously, Andy was the director of Motorola Mobility's Applied Research Center where he was the architect of the Center's strategy, which revolved around channeling Motorola's world-class research into initiatives designed to make sustained impact on Motorola's products.

There he oversaw development and integration of diverse technologies such as 3D graphics, wireless video, web services and data analytics into converged solutions to meet the future needs of people to find, mash-up and enjoy their media content wherever they are.

Brian Seth Hurst, Managing Partner, StoryTechTM & CEO, The Opportunity Management Company Brian Seth Hurst combines a deep knowledge of brand, markets, storytelling, programming and audience behavior to discover, optimize and manage new opportunities brought about by dynamic change at the intersection of content, technology and distribution.

He is regarded internationally as an expert in the construction, business modeling and maintenance of storyworlds for both content and brands; and the ongoing conversation/collaboration between the storyteller and the audience.

He has been key strategist for innovation by some of the world's best-known brands including TVGuide, TiVo, Virgin America, BT, NBCUniversal and Intel. Full Bio

Shruti Joshi, Principal, Altman Vilandrie & Company Shruti Joshi has extensive industry and consulting experience in telecom, technology, consumer goods and media. Her areas of expertise include business and marketing strategy, online and offline media optimization, new product development, go-to-market planning, churn management and sales channel strategy.

Prior to joining AV&Co., Shruti held an executive marketing position at Verizon Communications, where she was responsible for driving new acquisition growth for Consumer FiOS and Core network products, by developing product marketing strategies and optimizing multimillion dollar digital, awareness and direct response media campaigns.

Shruti also has a consulting background in product development, where she helped global brands develop new products. Full Bio

Doug Webster, Vice President , Product & Solutions Marketing, Cisco

Doug Webster has go-to-market responsibilities for overall thought leadership, messaging, launch, content, and program development for Cisco's service provider strategy and priorities, as well as oversight of the service provider routing and mobility solutions teams. The highly regarded Cisco Visual Networking Index forecasts are developed under Doug's guidance.

His team also works with a number of teams throughout Cisco on the delivery of the content through a wide range of vehicles including customer, press, analyst, investor, event, web, social media, and internal communications. Full Bio

Event Schedule
8:30 a.m. Registration and Breakfast
9:00 a.m. Introduction to USC CTM & Spring 2012 ERT - "The Connected Future" Jay Tucker, Head of Programs, USC CTM
9:15 a.m. Keynote Presentation: "Business in the Digital Age" Larry Downes, Author, "Big Bang Disruption"
10:00 a.m. BREAK
10:45 a.m. "The Future of Broadcasting" Fred Mattocks, General Manager Media Operations & Technology for English Services, CBC
11:15 a.m. "The Network in 2015 & Beyond: Opportunities and Challenges for the Service Provider" Doug Webster, Vice President of Marketing for Service Provider Networking, Cisco
11:45 a.m. "The Future of Advertising" Shruti Joshi, Principal, Altman Vilandrie & Co.
12:15 p.m. LUNCH
1:30 p.m. Panel: "Are we walking, running, or stumbling toward the future?" Moderator: Jay Tucker, CTM
2:30 p.m. Panel: "The Connected Home: New Insights, New Opportunities" Moderator: William Davidson, Senior Vice President, Global Marketing & Investor Relations, Qualcomm
3:30 p.m BREAK
3:45 p.m. Live Focus Group with USC Students
4:30 p.m. ERT Close
*(schedule subject to change)

To order tickets, go to https://connected-future-usc.eventbrite.com. Discounted admission available for USC faculty and executives from CTM's member companies.

For additional information, including member discounts and speaker requests, please contact the Institute for Communication Technology Management directly at ctm@marshall.usc.edu or by phone at 213.740.0980.

About the Institute for Communication Technology Management (CTM)
Founded in 1985, the Institute for Communication Technology Management (CTM) is an industry-supported Center of Excellence within USC's Marshall School of Business. CTM focuses on the emergence of new technology platforms, innovative business models, and industry-scale disruptions in the communications, technology, and media sectors. It provides cutting-edge research, educational programs, and a unique, private forum for industry leaders to predict future trends and identify key business opportunities.