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News

Marshall Honors Faculty Members for Outstanding Achievements

5/14/12 • News at Marshall

Focuses on Excellence in Teaching, Research, Leadership and Community

In Memoriam: USC Trustee Kenneth Leventhal

5/9/12 • News at Marshall

Legendary Leader in Accounting and Real Estate

Hot Pockets: An Entrepreneur's Success Story

5/8/12 • News at Marshall

Chef America, Inc. Co-founder Shares His Journey Building a Family Business

USC Leventhal Professor Wins Accounting Service Award

5/8/12 • News at Marshall

Thomas Lin Earns American Accounting Association Award

Two Marshall Professors Receive Mentoring Awards

5/5/12 • News at Marshall

University-Wide Mellon Awards Recognize Excellence in Mentoring

Faculty in the News

JCPenney's Entire Rebranding Was Way Off

5/17/12 • Source: Business Insider

Business Insider ran a column by Ira Kalb of the USC Marshall School about J.C. Penney's rebranding efforts.

Pretty Profitable Parrots

5/12/12 • Source: The Economist

The Economist cited a study by Gerard Tellis of the USC Marshall School and a colleague, finding that innovators captured only 7 percent of the market for their product over time.

Conspicuous Consumption in a Recession: Toning it Down or Turning it Up?

5/11/12 • Source: The New York Times

The New York Times highlighted research by Joseph Nunes of the USC Marshall School and colleagues, finding that ostentatious displays of wealth thrived during the recession.

Danica Patrick Lands Big-name Sponsor to Boost Brand

5/10/12 • Source: USA Today

USA Today quoted David Carter of the USC Marshall School about NASCAR racer Danica Patrick.

Brand Yourself Before Others Brand You

4/23/12 • Source: Business Insider

Business Insider ran a column by Ira Kalb of the USC Marshall School on creating a personal brand.

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