Business of Cinematic Arts

The Best of Both Worlds: SCA and USC Marshall team up to teach the next generation of entertainment industry executives

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The Business of Cinematic Arts (BCA) program at USC Marshall offers students the unique opportunity to complete coursework in both the School of Cinematic Arts and the Marshall School of Business. Upon successful completion of all requirements of the 4-year program, students receive a Bachelor of Science in Business Administration with an emphasis in Cinematic Arts. Graduates of this joint program are well-equipped to apply their skills to both business and entertainment professions. The program is available to entering or first-semester Marshall Freshmen Only.

Marshall students have an advantage when applying to jobs and internships in the entertainment Industry because our students know how to apply the skills they learn in the classroom to the real world.

The School of Cinematic Arts and the Marshall School of Business are committed to continuing the excellence that has made us world-class leaders in our respective fields. In order to help facilitate new students in this joint program, we also offer a mentoring program in which students can participate.

Sample Course Load

View a sample 4-year course load here.

    View the Brochure

    Business of Cinematic Arts brochure

     

    Read more about the Graduate Certificate in the Business of Entertainment here.

    Industry Internships

    INTERNSHIPS

    To prepare for business careers in the entertainment industry, students are required to participate in an internship course, CTPR 495, during the second semester of their sophomore year. BCA students work closely with the faculty teaching the course to identify and select an internship. In the past, BCA students have participated in internships with the following companies:

    •     Paramount Pictures
    •     MTV
    •     Radar Entertainment
    •     Scott Rudin Productions
    •     Sony Pictures Entertainment
    •     Columbia Pictures
    •     United Talent Agency
    •     The Gersh Agency
    •     Cosmopolitan Magazine
    •     FOX
    •     Sidney Kimmel Entertainment
    •     Lifetime
    •     Infinity Media
    •     Universal Music Group
    •     Brillstein Entertainment Partners
    •     FX
    •     Disney
    •     Linda Lowy Casting
    •     Edward Saxon Productions
    •     ICM
    •     SBE Entertainment Group
    •     Newline Cinema
    •     ABC
    •     William Morris Endeavor Entertainment (WME)
    •     Paramount Pictures
    •     Brillstein Entertainment Partners
    •     Creative Artists Agency (CAA)
    •     Universal Music Group
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    Professional Networking

    PROFESSIONAL NETWORKING

    The BCA program also provides professional networking opportunities by bringing in guest speakers from the entertainment industry. Speakers discuss current trends and issues in the industry that give students a clear understanding of the future of cinema, television, the internet, and other forms of media.

    Past guest speakers have included:

    •     Doug Herzog – President – MTV Networks
    •     Kevin Beggs – President – Lionsgate Studios Television
    •     Joel Surnow – Creator and Executive Producer of ’24’ (Fox) and ‘La Femme Nikita’ (ABC)
    •     Jeffrey Godsick – Executive VP of Marketing – 20th Century Fox
    •     Bruce Snyder – President of Distribution – 20th Century Fox
    •     Tom Hoberman – Entertainment Lawyer – Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman, LLP   
    •     Jason Kilar – CEO – Hulu
    •     Dan Fellman – President of Domestic Sales and Distribution – Warner Bros.
    •     Eric Schrier – Executive Senior Vice President of Original Programming – FX

     

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    Read more about the Business of Cinematic Arts program (undergraduate) here.

    Read more information about the Graduate Certificate in the Business of Entertainment.