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Digital Insights for Strategic Decision-making

Program

Develop your ability to leverage the technology and data while learning to understand the advantages and limitations of digital insights. Big data and digital insights are key to helping management and leadership make strategic decisions that improve insight, innovation, marketing, operations, and much more.  Go beyond raw data and research to know how to create and apply a multi-dimensional view of your customer and business. You’ll leave equipped to put digital insights to immediate use to increase efficiency and productivity, and create new business opportunities for the future, and how to recognize and minimize potential biases in digital tools that support decision-making.

    • Date
    • Time
    • Cost
    • Location
    • Date
      October 23, 2019 - October 24, 2019
    • Time
      8:00 am - 5:00 pm
    • Cost
      $3250
    • Location
      USC Campus, Los Angeles
    • + view more
    • Date
      March 11, 2020 - March 12, 2020
    • Time
      8:00 am - 5:00 pm
    • Cost
      $3250
    • Location
      USC Campus, Los Angeles
    • + view more
What You Will Learn
  • Learn to recognize potential cognitive biases
  • Review how people process information
  • Introduction to digital tools and leveraging data
  • Understanding the future of artificial intelligence
  • Learn to make informed strategic decisions

 

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Who Should Attend

This program is for managers, directors and executives with at least five years of experience.

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Participant Testimonial

This is a brand new series. Testimonials will be added after the program runs the first time. Thank you for your patience.

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Teaching Method

Using case studies, current business articles, in-class exercises, interaction and small group projects, our faculty will lead you to focus on the key knowledge and skills you need to understand and apply concepts to your organization's activities.

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Faculty

Gil Appel joined the USC Marshall Marketing Department in 2016. His research focuses on the emerging digital world and in particular understanding growth and retention dynamics in digital markets as well as uncovering consumer behavior from digital data, turning "big data" into smart information. He collaborates with a range of firms from eBay to app developers, gaming companies, and others, to show how digital goods may grow fundamentally differently than classic physical products and to highlight the need to re-examine the fundamentals of new product marketing in the new consumer environment. He teaches Internet Marketing in the Marshall undergraduate program.  For more information on Gil Appel, see his official bio here

Cheryl Wakslak’s research focuses on basic questions of cognition and interpersonal connection, establishing the way that people use different styles of thinking to help them connect with those closer to them and those farther away. In much of this work she explores the role of abstraction in facilitating connections across distance. She uses these insights to look at a range of organizationally relevant outcomes, including communication, learning, leadership, venture-capital investment, and decision-making. Her findings have been published in numerous scholarly outlets, including top journals in management, marketing, and psychology. For more information on Cheryl Wakslak, see his official bio here

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Course Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants to take place. You will be notified by email if the course does not meet this minimum.

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