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Digital Insights for Strategic Decision-making

Program

Gain firsthand experience with this two-day Digital Insights for Strategic Decision-making. Learn to leverage technology and data while understanding the advantages and limitations of digital insights and digital transformation. Dig beyond raw data and research to know how to create and apply a multi-dimensional view of your customer and business. You’ll leave equipped to put digital insights to immediate use to increase efficiency and productivity, and create new business opportunities for the future, and how to recognize and minimize potential biases in digital tools that support decision-making.

Outcome and Objectives:

  • • Learn to recognize potential cognitive biases
  • • Review how people process information
  • • Introduction to digital tools and leveraging data
  • • Understanding the future of artificial intelligence
  • • Learn to make informed strategic decisions
Exec Ed Classroom for Digital Insights

Who Should Attend:  This program is ideal for managers, directors, and executives who are responsible for driving corporate strategy and making decisions for revenue generation. This program will help you learn to understand and utilize technology and data to make better business decisions and maximize team productivity.

    • Date
    • Time
    • Cost
    • Location
    • Date
      October 23, 2019 - October 24, 2019
    • Time
      8:00 am - 5:00 pm
    • Cost
      $3250
    • Location
      USC Campus, Los Angeles
    • + details/register
    • Date
      March 11, 2020 - March 12, 2020
    • Time
      8:00 am - 5:00 pm
    • Cost
      $3250
    • Location
      USC Campus, Los Angeles
    • + details/register
Teaching Method

This program is run in a small classroom setting that gives you frequent one-on-one access to USC Marshall faculty. Using case studies, current business articles, in-class exercises,  and small group projects, our faculty will lead you to focus on the key knowledge and skills you need to understand and apply concepts to your organization's activities.

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Faculty
Professor Gil Appel

Gil Appel

Assistant Professor of Marketing

USC Marshall School of Business

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Professor Cheryl Wakslak

Cheryl Wakslak

Associate Professor of Management and Organization

USC Marshall School of Business

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Course Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants to take place. You will be notified by email if the course does not meet this minimum.

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Participant Testimonial

This is a brand new certificate series. Testimonials will be added after the program runs the first time. Thank you for your patience.

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