USC MARSHALL FAMILY BUSINESS PROGRAM JOINED WITH CITY HALL TO HONOR SMALL BUSINESS
May 25, 2016
The USC Marshall Family Business Program participated with Mayor Eric Garcetti in recognizing outstanding local small businesses on May 2, 2016 as part of National Small Business Recognition Week. In addition to leading a panel discussion on the challenges facing small family businesses, the USC Family Business Program will give each of this year’s 23 awardees scholarships to be used toward USC Executive Education courses.
GETTING DOWN TO FAMILY BUSINESS
August 31, 2015
New USC Marshall Family Business Program will Examine Generational Transitions, other Issues
As part of its Executive Education program, the USC Marshall School of Business is launching a new initiative to focus on the issues faced by family-owned businesses.
Drawing on the resources of the school and recognized subject matter experts to address both the quantitative and qualitative issues facing this sector, the Family Business Program will addresses challenges such as why fewer than 40 percent of these businesses transition successfully to the second-generation, and fewer than 13 percent to the third.
One of the program's key figures will be Dr. Lee Hausner, popular author and speaker and a recognized authority in this area. With a mission to "create sustainable value by increasing the professionalism of the business and the effectiveness of the family," Hausner and renowned members of the USC Marshall faculty will lead lectures and workshops focused on transforming knowledge and practice across the family business sector.
Program topics will include issues around the founder and family's transition as a business grows and generations prepare to transfer the reins of ownership. The program will also explore subjects ranging from management of the business, estate planning and wealth management. Ultimately, the initiative's goal is to help families create a legacy using the resources generated by the family-owned business.