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Joseph Nunes

Holder of the Joseph A. DeBell Endowed Professorship in Business Administration, Chair of the Department of Marketing and Professor of Marketing
Building
HOH
Room / Office
336

PhD, MBA, University of Chicago; BS, Northwestern University

Joseph Nunes is an expert on loyalty programs, status and luxury goods, pricing, and consumer and managerial decision-making. He has published numerous papers in top marketing journals including the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, the Journal of Marketing, and Harvard Business Review. He serves on the editorial boards of the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Consumer Psychology and Marketing Science. In 2006, he received Marshall's Dean's Award for Excellence in Research. Professor Nunes has consulted for a variety of companies including Southwest Airlines, Kampgrounds of America, Nestlè, and Abbott Laboratories.

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Francesca, Valsesia.,Diehl, Kristin.,Nunes, Joseph. () "Based On a True Story: Making People Believe the Unbelievable", Journal of Experimental Social Psychology, 71, 105-110.
Valsesia, Francesca.,Diehl, Kristin.,Nunes, Joseph. () "Based on a True Story: Making People Believe the Unbelievable", Journal of Experimental Social Psychology.
Valsesia, Francesca.,Nunes, Joseph.,Ordanini, Andrea. () "What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)", Journal of Consumer Research, 42, 897-914.
Ordanini, Andrea. () "Weak and Strong Category Boundaries: When Does Featuring an Artist from Another Genre Help or Hurt a Song’s Popularity?".
Nunes, Joseph.,Ordanini, Andrea. () "More Blockbusters but Fewer Superstars: How Technological Shifts in the Music Industry have Impacted Billboard’s Hot 100", International Journal of Research in Marketing.
Nunes, Joseph.,Ordanini, Andrea.,Valsesia, Francesca. () "The Power of Repetition: Repetitive Lyrics in a Song Increase Processing Fluency and Drive Market Success", 25, 187-199.
Valsesia, Francesca.,Nunes, Joseph.,Ordanini, Andrea. () "What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)", Journal of Consumer Research, 42, 897-914.
Nunes, Joseph.,Ordanini, Andrea.,Valsesia, Francesca. () "The Power of Repetition: Repetitive Lyrics in a Song Increase Processing Fluency and Drive Market Success", Journal of Consumer Psychology, 25, 187-199.
Nunes, Joseph.,Ordanini, Andrea. () "I Like the Way it Sounds: The Influence of Instrumentation on a Pop Song's Place in the Charts", Musicae Scientiae, 1-18.
Nunes, Joseph. () "Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis", Journal of Marketing Research, 51, 563-577.
Ivanic, Aarti.,Overbeck, Jennifer.,Nunes, Joseph. () "Status, race, and money: The impact of racial hierarchy on willingness to pay", Psychological Science.
Nunes, Joseph.,Dreze, Xavier.,Han, Young Jee. () "Conspicuous Consumption in a Recession: Toning it Down or Turning it Up?", Journal of Consumer Psychology.
Han, Young Jee.,Nunes, Joseph.,Dreze, Xavier. () "Signaling Status with Luxury Goods: The Role of Brand Prominence", Journal of Marketing.
Yorkston, Eric.,Nunes, Joseph.,Matta, Sashi. () "The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions", Journal of Marketing, 74, 80-93.
Dreze, Xavier.,Nunes, Joseph. () "Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perception of Status", Journal of Consumer Research, 35, 890-905.
Fitzsimons, Gavan.,Nunes, Joseph.,Williams, Patti. () "License to Sin: The Liberating Role of Reporting Expectations", Journal of Consumer Research, 34, 22-31.
Chakravarthi, Narasimhan.,He, Chuan.,Anderson, Eric.,Brenner, Lyle.,Desai, Preyas.,Kuksov, Dmitri.,Messinger, Paul.,Moorthy, Sridhar.,Nunes, Joseph.,Rottenstreich, Yuval.,Staelin, Rick.,Wu, George.,Zhang, John Z.. () "Incorporating Behavioral Anomalies in Strategic Models ", Marketing Letters, 16, 361-373.
Nunes, Joseph.,Dreze, Xavier. () "The Endowed Progress Effect: How Artificial Advancement Increases Effort", Journal of Consumer Research, 32, 504-512.
Borle, Sharad.,Boatwright, Peter.,Kadane, Joseph.,Nunes, Joseph.,Shmueli, Galit. () "Effect of Product Assortment Changes on Customer Retentio", Marketing Science, 24, 616-622.
Leclerc, France.,Hsee, Christopher.,Nunes, Joseph. () "Narrow Focusing: Why Relative Position of a Good in its Category Matters More than It Should", Marketing Science, 24, 194-205.
Nunes, Joseph.,Boatwright, Peter. () "Incidental Prices and their Effect on Willingness to Pay", Journal of Marketing Research, 41, 457-466.
Nunes, Joseph.,Hsee, Christopher.,Weber, Elke. () "Why are People so Prone to Steal Software: The Effects of Products' Cost Structure on Consumer Payment and Purchase Intention", Journal of Public Policy & Marketing, 23, 43-53.
Dreze, Xavier.,Nunes, Joseph. () "Using Combined-Currency Prices to Lower Consumers' Perceived Cost", Journal of Marketing Research, 41, 59-72.
Nunes, Joseph.,Park, Choong. () "Incommensurate Resources: Not Just More of the Same", Journal of Marketing Research, 26-38.
Boatwright, Peter.,Nunes, Joseph. () "Reducing Assortment: An Attribute-Based Approach", Journal of Marketing, 65, 50-63.
Nunes, Joseph. () "A Cognitive Model of People's Usage Estimations", Journal of Marketing Research, 37, 397-409.