University of Southern California

NASCAR Chairman Talks about Marketing a Growing Sport at the USC Sports Business Institute's Commissioners' Series
Brian France to discuss the growth of NASCAR at Feb. 22 Event
February 5, 2007 • by News at Marshall

LOS ANGELES, Jan. 30, 2007 -- NASCAR Chairman and CEO Brian France will discuss the role of sponsorship in aligning leading brands with a growing sport on Feb. 22 at the University of Southern California's University Park Campus.

The event also will feature a NASCAR race car, provided courtesy of The Richard Petty Driving Experience, and the NASCAR Nextel Cup championship trophy, designed by Tiffany & Co. C-SPAN Radio will record event, which is slated to air on the C-SPAN radio network at a later date.

The presentation is the second installment of The Commissioners' Series, a distinguished speaker series created by David Carter, sports business expert and Executive Director of the USC Marshall Sports Business Institute. The inaugural event featured Major League Baseball Commissioner Allan H. "Bud" Selig.

"NASCAR has become one of corporate America's most sought-after sports-marketing partners," said Carter. "Brian France will discuss the challenges aligning those leading brands with a fast-growing sport in a way that can grow the business of both."

The Feb. 22 program begins at 6 p.m. and is open to anyone interested in the sports industry and how it operates. The session fee for the general public is $75 per person, with a discount available for USC students and alumni. To register, please visit

Brian Z. France became chairman and CEO of NASCAR in 2003. He has been actively involved in NASCAR for more than two decades and has been at the forefront of NASCAR's dramatic sponsorship growth, including the groundbreaking announcement of Nextel Communications as the new sponsor of the NASCAR NEXTEL Cup Series.

France also has led a host of marketing initiatives, including internalizing the sanctioning body's licensing efforts and developing NASCAR's consolidated television plans that culminated with broadcasts of the NASCAR NEXTEL Cup Series and NASCAR Busch Series events on FOX Sports, FX, NBC Sports and TNT. France was actively involved in the 2000 announcement of NASCAR joining forces with Turner Sports to produce NASCAR.COM.


About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.