Welcome Back: Undergraduate and Graduate Students Return to USC Marshall for 26-27 School Year
New and returning Trojans began classes this week at the USC Marshall School of Business.
Quoted: Dina Mayzlin in The New York Times
Quoted: Dina Mayzlin in The New York Times
While Tate McRae's new Neutrogena video may have been accused of inauthenticity, Mayzlin explains how even bad press can have a positive effect on a brand's awareness.