MKT Course Descriptions

Elective Course Guide
Marketing (MKT) Course Descriptions

The number in parentheses ( ) following each course number refers to the number of units the course is worth.

MKT Course Description Fliers 02/12/19

512 Customer Insights and Analysis (3) Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information. Prerequisite: Graduate-level introductory marketing course.
525 Consumer Behavior (3) Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Prerequisite: Graduate-level introductory marketing course.
526 Advertising and Social Media Strategy (3) Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies. Prerequisite: Graduate-level introductory marketing course.
528 Sales Management: The Art and Science of Sales (3) Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings. Prerequisite: Graduate-level introductory marketing course.
530 New Product Development (3) Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Prerequisite: MGraduate-level introductory marketing course.
531 Services Marketing Strategy (3) Analysis and development of sound marketing strategies and an integrated service management plan for service organizations. Examination of best practices among leading service providers. Prerequisite: Graduate-level introductory marketing course.
533 Branding Strategy (1.5 or 3) Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development. Prerequisite: Graduate-level introductory marketing course.
534 Retail Strategy (3) Frameworks for analysis of retail strategy and functions of a retail firm including buying, merchandise management, pricing, promotion, and visual merchandising; application of concepts through case studies and student projects. Prerequisite: Graduate-level introductory marketing course.
535 Business-to-Business Marketing Management (1.5 or 3) Business-to-business Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers. Prerequisite: Graduate-level introductory marketing course.
536 Pricing Strategies (3) The complexity of pricing is increasing due to globalization and the Internet. This course will develop a framework for developing strategic pricing decisions. Prerequisite: Graduate-level introductory marketing course.
543 Market Demand and Sales Forecasting (3) New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Prerequisite: Graduate-level introductory marketing course.
546 Digital Marketing (1.0) Marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Duplicates credit in MKT 556.
555 Marketing Channels (1.5 or 3) Examination of strategic decision making in marketing channels with emphasis on the structure and management of channels. Intensity in distribution, vertical integration, how roles in the channel are formulated, types of intermediaries and multiple channels of distribution. Prerequisite: Graduate-level introductory marketing course.
556 Internet Marketing (3) All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Web site design. Prerequisite: Graduate-level introductory marketing course.
560 Marketing Strategy (3) Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Prerequisite: Graduate-level introductory marketing course.
565 Global Marketing (3) Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets. Prerequisite: Graduate-level introductory marketing course.
566 Marketing Analytics (3) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Prerequisite: Graduate-level introductory marketing course.
580 Fostering Creativity (1.5 or 3) An experiential course focused on understanding and developing the creative process. Creative exercises and techniques are developed and applied within a business context.
585 Marketing Radical Innovation (3) Study and application of new technology to create new business models, products, and services in world economies. Group projects focused on practical applications of concepts. Prerequisite: Graduate-level introductory marketing course.
586 Fashion, Luxury and Lifestyle Marketing (3) Examination of marketing issues and challenges within a variety of business settings in the fashion, luxury goods and lifestyle sectors in the global marketplace.  Prerequisite: Graduate-level introductory marketing course.
589 CMO on Shareholder Value (1.5) Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value. Prerequisite: Graduate-level introductory marketing course.
592 Field Research in Marketing (.5-4, repeatable subject to approval of student's program director) Individual or team projects studying the business practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Recommended preparation: completion of required M.B.A., MSMKT, M.Acc., or M.B.T. course work. Visit the Independent Study page of this site for instructions and the application. Graded CR/NC.
593 Independent Research in Marketing (.5-4 repeatable subject to approval of student's program director) Individual research beyond normal course offerings. Proposal, research and written report/paper required. Recommended preparation: completion of required M.B.A., MSMKT, M.Acc., or M.B.T. course work. Visit the Independent Study page of this site for instructions and the application. Graded CR/NC.
595 Internship in Marketing (.5-2 repeatableunits credited toward degree usually limited to 1) Supervised on-the-job business experience in the field of Marketing. (Curricular Practical Training) Recommended preparation: completion of required M.B.A., MSMKT, M.Acc., or M.B.T. course work. Visit the Independent Study page of this site for instructions and the application. Graded CR/NC.
596 Research Practicum in Marketing (.5-2 repeatable subject to approval of student's program director) Hands-on practical experience working with a Marshall faculty member from the Marketing department on an ongoing research project. Recommended preparation: completion of required M.B.A., MSMKT, M.Acc., or M.B.T. course work. Visit the Independent Study page of this site for instructions and the application. Graded CR/NC.
597 Consulting Project in Marketing (.5-5 repeatable subject to approval of student's program director) Individual or team projects solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Recommended preparation: completion of required M.B.A., MSMKT, M.Acc., or M.B.T. course work. Visit the Independent Study page of this site for instructions and the application. Graded CR/NC.
598 Special Topics (1, 1.5, 2, or 3, max 9) Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Recommended preparation: MBA-level introductory marketing course. Graded CR/NC.
599 Special Topics (1, 1.5, 2, or 3, max 9) Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Recommended preparation: MBA-level introductory marketing course. Letter graded.

Not all courses are offered every semester. To view class schedules, please visit the USC Schedule of Classes at www.usc.edu/soc.