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Undergraduate Curriculum

Curriculum Overview

Create. Test. Iterate. Entrepreneurship is an art form and a science. Beginning with a blank canvas, the entrepreneur makes a unique and authentic work of art, benefiting from the wisdome of those who have gone before. That's why we've developed a program that's orginal, experiential, adaptive, and builds on decades of research and best practices. 

We teach skill set and mind set. With some 80 course sections taught by 30+ professors and practitioners, you’ll gain the skills, frameworks and methodologies to approach and solve large problems in a rapid, iterative way. And you’ll gain a critical toolkit that helps you achieve ambitious goals and break through barriers.

That kit includes the lean start-up model, which values continuous innovation and teaches you to develop a minimum viable product. The result: you begin the process of “doing” as quickly as possible. The pace is swift, expectations high, but that’s what you expect of yourself.

Our curriculum is based on a fundamental three-course sequence that takes students from opportunity recognition to customer discovery to launch. Choose from a wide range of complementary, specialized courses so you can experience a program tailored to your interests and objectives. Academic Director: Professor Elissa Grossman (elissa.grossman@marshall.usc.edu); Event Coordination: Professor Greg Autry (gautry@marshall.usc.edu).

Opportunity Recognition:
Entrepreneurial Mindset/Decision Making Under Uncertainty
BAUD 301: Technology Entrepreneurship
BAEP 423: Management of Small Businesses
BAEP 450: Fundamentals of Entrepreneurship
BAEP 451: The Management of New Ventures
Feasibility Analysis:
Customer Discovery/Proof of Concept
BAEP 452: Feasibility Analysis
BAEP 453: Venture Management
Venture Initiation:
Launching and Scaling Your Startup
BAEP 454: Venture Initiation
BUAD 201x: Introduction to Business for Non-Majors

Introduction to the principles and practices of businesses, sequence of exercises developing the basic skills, and influence of the economy on business and individual decisions. Not available for credit for business or accounting majors. (4 units)

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BUAD 301: Technology Entrepreneurship

Starting and managing a technological business; developing a viable concept, market and financial planning, product development, organizing the venture, protecting intellectual property rights. Duplicates credit in BAEP 423, BAEP 450, BAEP 451. (3 units)

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BAEP 310: Launching Disruptive Ventures

Fundamentals of entrepreneurship tracing new venture evolution, including recognition of disruptive opportunities, entrepreneurial financial analysis, and understanding the innovator’s and investor’s mindsets. (4 units)

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BAEP 423: Management of Small Businesses

Addresses strategic, organizational and human issues facing the small business. Duplicates credit in BAEP 450, BAEP 451, BUAD 301. (4 units)

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BAEP 450: Fundamentals of Entrepreneurship

Emphasis on starting and managing a business: developing a viable concept; organizing the enterprise, including market analysis and financial planning; controlling the organization. Duplicates credit in BAEP 450, BAEP 451, BUAD 301. (4 units)

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BAEP 451: The Management of New Enterprises

Development of analytical and conceptual skills in entrepreneurship and venture management. Duplicates credit in BAEP 450, BAEP 451, BUAD 301 (4 units)

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BAEP 452: Feasibility Analysis

Students develop, analyze, and validate entrepreneurial concepts (including marketing, operational, and financial considerations) using customer feedback and risk assessment to conclude worthiness to pursue. Prerequisite: BAEP 423 or BAEP 450 or BAEP 451 or BUAD 301. (4 units)

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BAEP 453: Venture Management

Design and application of organization structures and systems in management of new ventures. Prerequisite: BAEP 423 or BAEP 450 or BAEP 451 or BUAD 301. (4 units)

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BAEP 454: Venture Initiation – Launching and Scaling Your Startup

Learn to build a startup from concept to reality. Focus on real-world entrepreneurial action and execution. Prerequisite BAEP 452. (4 units)

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BAEP 455: Founder’s Dilemmas

Prepares potential founders, hires, and investors for the decisions they will face both before and during their involvement with new ventures. Restriction: Registration open to the following class levels: Sophomore, Junior, Senior, Senior (fifth year). (4 units)

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BAEP 460: Entrepreneurship in the Toy Industry

This course will provide students with an industry perspective on the ever-evolving field of toys, media and tech with a focus on entrepreneurial opportunities within the industry. In-depth study of one industry with a focus on online retailing for an entrepreneurial start-up venture. Students will learn the aspects of how start-ups are bridging ideas from small business enterprises to licensing deals to acquisitions to larger manufacturers.             

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BAEP 460: Seminar in Entrepreneurship

Perspectives into the art and science of entrepreneurship under the guidance of a master instructor. Topics selected each semester. Topics include: Cultivating the Entrepreneurial Imagination; Entrepreneurial Solutions to the UN Global Goals; Entrepreneurship for the Solution of Technological Challenges; Building the Entrepreneurial Organization. (2 units)

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BAEP 465: Digital Playbook for Entrepreneurs – Creating a Tech Startup

Learn to use digital tools and technologies, such as social media, mobile, cloud computing, and e-commerce to start and grow entrepreneurial ventures. (2 units)

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BAEP 469: Growth Hacking – Scaling Startups

Accelerate the growth of an entrepreneurial business with applied analytics tools and methods. Prerequisite: BAEP 452. (2 units)

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BAEP 470: The Entrepreneurial Mindset – Taking the Leap

A deeper insight into the entrepreneurial mind, how it approached opportunities and challenges, and gives leadership to an organization. (2 units)

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BAEP 471: Social Innovation Design Lab

Introduction to design thinking as applied to innovation and entrepreneurship. Hands-on projects to create solutions to specific societal problems faced by underprivileged communities. Restriction: Registration open only to Sophomores, Juniors, Seniors. (4 units)

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BAEP 472: The Science of Peak Performance

Ingrains expertise and application of the science of peak performance, broadens preparation for personal challenge, and builds business-centered critical thinking and applied analytical skills. Open only to sophomores, juniors and seniors. (2 units)

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BAEP 475: Entertainment Entrepreneurship

Explore the current entrepreneurial trends and opportunities in the entertainment industry and uncover the key success factors for entrepreneurs in this industry. Restriction: Registration open to the following class levels: Sophomore, Junior, Senior, Senior (fifth year). (2 units)

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BAEP 480: Entrepreneurial Family Business

Dynamics of family and privately held businesses. Explores generational and extended family issues, opportunities, and obstacles faced in today’s environment. Restriction: Registration closed to Freshmen. (2 units)

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BAEP 491: Introduction to Social Entrepreneurship

Analysis of social enterprise models from micro-finance to job development. Analysis of basic issues regarding the difference between socially responsible companies, for-profit, and non-profit enterprises. (4 units)

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BAEP 495: Practicum in Business Issues (Internship)

Combined classroom discussion and field application of business theories and practices; part-time internship employment. Project to be jointly defined by student, employer and professor. (1 unit; Graded Credit/No Credit)

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BAEP 496: The Digital Startup Launchpad

Real-life challenge of imagining, prototyping, testing and iterating, building, pricing, marketing, distributing and selling a digital product or service. (2 units)

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BAEP 497: Field Project in Entrepreneurship

Individual or team projects solving real problems for an enterprise. Situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Open only to Juniors and Seniors. (1-2 units, max 4; Graded Credit/No Credit)

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BAEP 499: Special Topics - Global Entrepreneurship

Identify opportunities and develop strategies for successful global ventures. Students will examine the unique challenges—economic, political, and cultural—posed by different nations and regions. While emphasizing that there is no universal approach to international entrepreneurship, this course provides an adaptive framework for evaluating contexts, processes, and resources that help specific global ventures thrive.

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BAEP 499: Special Topics - Sales Mindset for Entrepreneurs

Generating sales as an entrepreneur requires a unique mindset. BAEP 499 will examine sales challenges that entrepreneurs face and focus on the strategies required to start selling immediately, build a sales-forward culture into your company, and hit revenue goals faster. The class is taught by Garrett Brown and Colin Coggins, two dynamic startup executives who have built many successful sales teams, and most recently taken a startup from zero revenue to a large acquisition by Google.

 

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BAEP 499: Special Topics - Entrepreneurial Imagination: Past, Present, and Future

This course challenges students to become big picture thinkers. Cases explore how entrepreneurs disrupted markets, industries and societies - remaking the world in the process. The course equips students with concrete tools for visualizing novel futures and a broad perspective for making sense of their own business ideas.

 

 

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