University of Southern California

Dennis Schorr
Associate Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, Yale University; MBA, UCLA; BA, Stanford University


Dennis Schorr is an expert on strategic flexibility, marketing resources and capabilities, and competitive advantage. His research has been published in the Journal of Personality and Social Psychology. He has consulted for a variety of organizations in Marketing Strategy, Marketing Research and Strategy, and Total Quality Management and Market Responsiveness.


Schorr, D. (2013) "Teaching Note for GE Aviation: "Friending" Devices Across the Airline Industry Value Chain,".
Schorr, D., and He, L. (2011) "The National Basketball Association in China: Life After Yao,".
Schorr, D. (2009) "Costco: The Globalization of an American Retailer,".
Schorr, D., and Dasu, S. (2004) "A Perspective on Chile's Place in the Global Business Environment.," El Diario Financiero(Special Edition on "Chile in the Eyes of the World").
Schorr, D. (2002) "Building Your Brand: Creating Physician Trust Through Value-Marketing," Moderator for Session at Forst & Sullivan Executive Conference on Marketing Innovations in the Pharmaceuticals Industry.
Schorr, D. (1998) "Global Branding: Myth or Reality," Moderator for Session at the Organization for Women in International Trade (OWIT) Annual Conferences.
Schorr, D., "Comments on dynamic change in diverse political and economic environments," in Kuhn, R. L., eds., Comments on dynamic change in diverse political and economic environments, Westport, CT 1993.
Schorr, D. (1990) "Changing Roles and Power Structures of Large-Scale Bureaucracies in Diverse political and economic environments.," Discussant for session of the Fourth International Conference on Creative and Innovative Management.
Krause, T. R., Schorr, D., and Hidley, J. H. (1988) "Managing safety means focusing on behavior," Paper Industry management Association Magazine 45-48.
Schorr, D. (1986) "Choosing Suitemates," Yale Alumni Magazine 47-49.
Schorr, D., and Rodin, J. (1984) "Motivation to control one's environment in individuals with obsessive-compulsive, depressive, and normal personality traits.," Journal of Personality and Social Psychology, 46, 1148-1161.
Kiernan, R. J., Bower, G. H., and Schorr, D. (1984) "Stimulus variables in the block design task revisited: A reply to Royer," Journal of Consulting and Clinical Psychology, 52, 705-707.
Schorr, D., Bower, G. H., and Kiernan, R. (1982) "Stimulus variables in the block design task," Journal of Consulting and Clinical Psychology, 50, 479-487.
Schorr, D. (1982) "The role of perceived control in practitioner-patient relationships," Basic Processes in Helping Relationships Academic Press 155-186.
Schorr, D., Balzono, G., and Smith, E. E. (1978) "Selective interference between imagnery and perception: Is it modality specific or relation Specific:," Bulletin of the Psychonomic Society, 12, 419-422.
Schorr, D., Smith, E. E., and Adams, N. (1978) "Fact retrieval and the paradox of interference," Cognitive Psychology, 10, 438-464.