University of Southern California

Arianna Uhalde
Ph.D. student in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

BA, Duke University


Arianna Uhalde is a Ph.D. student in marketing studying consumer psychology and behavior. Her research interests include consumer-brand relationships, brand transgressions, and social influence on consumption. Prior to entering the Ph.D. Program, Arianna earned a B.A. in Psychology and Public Policy Studies and a certificate in Markets & Management Studies from Duke University.