Spring 2019 Marketing Seminar Series
Seminars (Fridays)
Friday seminars are from 9:30am – 11:00am unless otherwise specified
Seminar Schedule
| Day | Guest | Paper | Room | Host |
|---|---|---|---|---|
|
Friday, |
Christine Moorman |
How Brand Impacts Firm Profits Through Employee Pay,Retention and Productivity |
ACC 310 |
Prof. Debbie MacInnis |
|
Friday, |
Alex Chernev |
When Sustainability Is Not a Liability: The Impact of Promoting Sustainable Benefits on Perceived Product Performance |
ACC 310 |
Prof. Gary Frazier |
|
Friday, |
Michel Pham |
The Pleasure of Liking (or Disliking) |
ACC 310 |
Prof. Eva Buechel |
|
Friday |
Ron Berman |
p-Hacking and False Discovery in A/B Testing
|
ACC 310 |
Prof. Davide Proserpio |
|
Friday, |
Rebecca Hamilton |
Helping Consumers Get the Most Out of Shared Experiences |
ACC 310 |
Prof. Linda Hagen |
|
Friday, |
Dean Eckles |
Evaluating stochastic seeding strategies in networks |
ACC 310 |
Prof. Dina Mayzlin |
|
Friday, |
Juanjuan Zhang |
Knowledge Acquisition is a Moral Duty |
TBA |
Prof Lan Luo |
If you have questions or comments, please contact the following faculty member: Prof. Anthony Dukes or Doris Meunier Administrative Assistant. You may also contact the main Marketing Department office at (213) 740-5033.