Seminars and Conferences

Fall 2020 Marketing Seminar Series

Seminars (Fridays)

Friday seminars are from 9:30am – 10:30am unless otherwise specified

Seminar Schedule

Day Guest Paper Room Host

Friday,
9/25/20
 

Artem Timoshenko

Northwestern University

Product Choice with Large Assortments: A Scalable Deep-Learning Model

 Virtual

Prof.Dinesh Puranam

Friday,
10/16/20

Gui Liberali 

Erasmus University

Morphing Randomized Controlled Trial

Virtual

Prof.Davide  Proserpio

Friday,
10/23/20
 

Nailya Ordabayeva

Boston College

How Political Ideology Shapes Preferences for Inferior Products

Virtual

Prof.Linda Hagen

Friday
10/30/20

Pinar Yildirim

U. of  Pennsylvania

Automation, Career Values, and Political Preferences

 

Virtual

Prof.Kalinda   Ukanwa

Friday,
11/6/20

Rom Schrift

Indiana University

The Objectivity Illusion of Ranking Procedures: How and Why Ranking Alleviates Decision Difficulty 

Virtual

Prof.Eva  Buechel

Friday,
11/13/20

Kevin Keller

Dartmouth College

Brand Strength: Understanding Brand Propensity and Brand Immunity                                                                                                                                                   

Virtual

Prof.Maria  Rodas

Friday, 12/4/20

Paul Ellickson

U. of Rochester

 

 Machine Learning Marketing Component Effects: Applying Causal Forests to Targeted Email Promotions

Virtual

Prof.Max  Wei

If you have questions, please contact the following faculty member: Prof. Linda Hagen or Prof. Davide Proserpio.You may also contact the Marketing Department office at (213) 740-5033.