Seminars and Conferences

Fall 2019 Marketing Seminar Series

Seminars (Fridays)

Friday seminars are from 9:30am – 11:00am unless otherwise specified

Seminar Schedule

Day Guest Paper Room Host

Friday,
9/13/19
 

Omid Rafieian

U. of Washington

Adaptive Ad Sequencing

ACC 310

Prof. Dina Mayzlin

Friday,
9/20/19

Joshua Lewis
U. of Pennsylvania

When Do People Pay to Improve Their Chances of Success?

ACC 310

Prof. Linda Hagen

Friday,
10/11/19
 

Dinara Akchurina

INSEAD

Study Before Play: Pairing Educational and Entertaining Content to Align Usage and Purchase Decisions

ACC 310

Prof. Davide Proserpio

Friday
10/25/19

Rhia Catapano

Stanford

Do I Support that It’s Good or Oppose that It’s Bad? The Effects of Attitude Framing on Sharing Behavior

 

ACC 310

Prof. Eva Buechel

Friday,
11/1/19

Nicolas Padilla

Columbia

The Customer Journey as a Source of Information

ACC 310

Prof. Dinesh Puranam

Friday,
11/15/19

Andrea Morales

Arizona State

What is Beautiful Isn’t Always Good: Positive and Negative Effects of Aesthetic Payments & Food

ACC 310

Prof. Kristin Diehl

 

 

 

 

 

If you have questions, please contact the following faculty member: Prof. Linda Hagen or Prof. Davide Proserpio.You may also contact the Marketing Department office at (213) 740-5033.