Seminars and Conferences

Spring 2019 Marketing Seminar Series

Seminars (Fridays)

Friday seminars are from 9:30am – 11:00am unless otherwise specified

Seminar Schedule

Day Guest Paper Room Host

Friday,
1/11/19
 

Christine Moorman
Duke

How Brand Impacts Firm Profits Through Employee Pay,Retention and Productivity

ACC 310

Prof. Debbie MacInnis 

Friday,
2/15/19

Alex Chernev
Northwestern

When Sustainability Is Not a Liability: The Impact of Promoting Sustainable Benefits on Perceived Product Performance

ACC 310

Prof. Gary Frazier

Friday,
3/29/19
 

Michel Pham
Columbia

The Pleasure of Liking (or Disliking)

ACC 310

Prof. Eva Buechel

Friday
4/5/19

Ron Berman
Penn

 

 

ACC 310

Prof. Davide Proserpio

Friday,
4/12/19

Rebecca Hamilton
Georgetown

 

ACC 310

Prof. Linda Hagen

Friday,
4/26/19

Dean Eckles
MIT

 

ACC 310

Prof. Dina Mayzlin

Friday,
5/3/19

Juanjuan Zhang
MIT

 

ACC 310

Prof Lan Luo

If you have questions or comments, please contact the following faculty member: Prof. Anthony Dukes or Doris Meunier Administrative Assistant. You may also contact the main Marketing Department office at (213) 740-5033.