Fall 2019 Marketing Seminar Series
Seminars (Fridays)
Friday seminars are from 9:30am – 11:00am unless otherwise specified
Seminar Schedule
| Day | Guest | Paper | Room | Host |
|---|---|---|---|---|
|
Friday, |
Omid Rafieian U. of Washington |
Adaptive Ad Sequencing |
ACC 310 |
Prof. Dina Mayzlin |
|
Friday, |
Joshua Lewis |
When Do People Pay to Improve Their Chances of Success? |
ACC 310 |
Prof. Linda Hagen |
|
Friday, |
Dinara Akchurina INSEAD |
Study Before Play: Pairing Educational and Entertaining Content to Align Usage and Purchase Decisions |
ACC 310 |
Prof. Davide Proserpio |
|
Friday |
Rhia Catapano Stanford |
Do I Support that It’s Good or Oppose that It’s Bad? The Effects of Attitude Framing on Sharing Behavior
|
ACC 310 |
Prof. Eva Buechel |
|
Friday, |
Nicolas Padilla Columbia |
The Customer Journey as a Source of Information |
ACC 310 |
Prof. Dinesh Puranam |
|
Friday, |
Andrea Morales Arizona State |
What is Beautiful Isn’t Always Good: Positive and Negative Effects of Aesthetic Payments & Food |
ACC 310 |
Prof. Kristin Diehl |
|
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If you have questions, please contact the following faculty member: Prof. Linda Hagen or Prof. Davide Proserpio.You may also contact the Marketing Department office at (213) 740-5033.