The Marshall School of Business will be leading a group of undergraduate students to meet with business leaders, government officials and entrepreneurs in Seoul, Korea.
Seoul is the capital of one of the world's largest economies, and home to mega brands such as Samsung, LG and SK. Korean electronics are dominant players around the world, especially in terms of mobile, memory and flat-screen technology. In addition to the major players, Seoul is also home to a burgeoning hi-tech start-up scene, which constantly pushes innovation throughout various industries.
Korea is also a dominant player in the region and recently worldwide in terms of exporting entertainment. Korean Dramas (K-Dramas) are viewed by hundreds of millions of viewers in over 100 countries around the world, including millions or non-Koreans. Korean Pop music's (K-pop) popularity has already eclipsed that of k-dramas in terms of world-wide appeal. Acts such as BTS, Blackpink, GOT7 are just some of the K-pop acts which have chart-topping singles outside of Korea as well as sold out stadiums in the US, Europe and throughout Asia.
What do we do on the Program?
The Goal of the program is to help introduce students to the business, economic and cultural realities through 3 pre-trip sessions, as well as visits (in country) with local business leaders and political figures. Each day we will meet with 2-4 companies to discuss find out who they are, what they do, and their views on the advantages and challenges facing them and the economy as a whole.
You can view a sample schedule from last year (Dubai & Abu Dhabi 2019 Schedule). We visit with a wide-variety of companies in different industries to attempt to gain a vision of the dynamic economy (or within a single industry, this trip will focus on technology and entertainment).
We also will plan 1-2 cultural tours, as well as provide students with free time to explore Seoul.
The cost of the program is $3500, this includes round-trip airfare on Asiana airways, hotel accommodation (we will be staying at the Millennium Hilton), airport transfers, breakfasts, lunches during visit days, optional cultural tour, and bus transportation and guide for the week. It does NOT include personal expenses, dinners or any possible visa expenses. (The program costs will be fee-billed to the students’ USC account for convenience.)
Unfortunately there are NO scholarships available for this program from USC Marshall.
The program is open to undergraduate USC undergraduate students, who will have completed 36 collegiate units (this includes USC and/or transfer credits. This does NOT include AP/IB credits. All students must have completed at least 1 year of college level coursework.) by November 1, 2019. All applicants must have a minimum 2.75 GPA. There is no language requirement.
Spring 2022 Program Suspended.