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Undergraduate Business -Major Research UniversityUSC is the only top-ranked private research university in the western US that offers an undergraduate degree in business
The DepartmentsFeatured Course
Practicum in Advertising and Promotion Design (MKT 406) provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation.
When it comes to academic options, USC Marshall has just what you’re looking for.
LEVENTHAL SCHOOL OF ACCOUNTING
Leventhal — top ranked nationwide by U.S. News & World Report for the undergraduate program — accounting majors develop all accounting competencies while earning a Bachelor of Science degree in accounting.
FINANCE AND BUSINESS ECONOMICS AT MARSHALL
The Finance and Business Economics Department seeks to examine the decision-making process and the role of markets in the allocation of both real and financial resources. Integrating the fields of finance and business economics, its faculty explores both theoretical and applied concepts in the related areas of corporate finance, investments, speculative and financial markets, real estate, insurance, banking, industrial organization and public policy towards business. Balanced emphasis is placed on both primary theory and its application of business problems.
INFORMATION AND OPERATIONS MANAGEMENT
As we prepare you for success in business, Marshall equips you with the tools you’ll need to put resources and technology to work. Courses in Information and Operations Management focus on how organizations function, in terms of both operational processes and information exchange.
MANAGEMENT AND ORGANIZATION
To achieve an organization’s objective of effectively using human resources to maintain profitability, managers must balance external demands with internal resources. At Marshall, we show you how it’s done through courses that focus on the management of human resources, with a consideration of the environmental, cultural, economic, technological, interpersonal and individual aspects of human functioning in organizations.
Marketing is a vital factor in consumers’ purchasing decisions. At Marshall, our marketing courses help you master the conception, pricing, promotion and distribution of ideas, goods and services, putting you on a fast track to exceptional careers in marketing management, logistics management, retailing or wholesaling, advertising and marketing research.
CENTER FOR MANAGEMENT COMMUNICATION At Marshall, upper division courses in business communication management, management and marketing and others will challenge you to hone your written and oral communication skills and incorporate communication theory and practice as effective management tools.
LLOYD GREIF CENTER FOR ENTREPRENEURIAL STUDIES
Top ranked nationwide for its undergraduate program by U.S. News & World Report, USC Marshall’s nationally recognized Entrepreneurial Program sends you into the business world with an entrepreneurial mindset and the skills to recognize opportunity, develop and test a business concept and write a comprehensive business plan. Classes are team taught by full-time professor-practitioners, program alumni, advisory council members and other guest speakers through lectures, workshops, seminars and networking events.
Marshall students can apply to the prestigious Global, Renaissance and Discovery Scholars programs and be eligible for a $10,000 prize that can be applied to graduate study.
The Global Scholars Program recognizes undergraduates who have excelled in their studies both at home and abroad. Applicants must have spent a minimum of ten weeks abroad as part of their undergraduate experience and have completed a capstone project, paper or research piece related to their international experience.
The Renaissance Scholars Program is awarded to select undergraduate students who graduate with a major and a minor (or two majors) in widely separated fields of study. The program is made feasible by USC’s comprehensive array of undergraduate majors and minors that span the arts and humanities, the social and natural sciences, and the professions.
The Discovery Scholars Program honors students who excel in the classroom while demonstrating the ability to create exceptional new scholarship or artistic works. Students have the opportunity to earn the Discovery Scholar designation in every major concentration offered at the University. The objective is to honor creativity wherever it is found, in fields ranging from biochemistry to art history, from mechanical engineering to theatre, and from political science to cinematic arts. All USC undergraduates are encouraged to pursue this honor.
Students (particularly those potentially interested in pursuing a PhD degree inf business) are also encouraged to engage in research with faculty and can take advantage of a number of programs offered by the University to support undergraduate student research.
No matter the metric, Marshall is among the top undergraduate business schools in the world.
USC Marshall is one of only 58 Universities that holds membership in the Association of American Universities. We are one of only three private universities in the Western US that has an undergraduate business school.
The Marshall curriculum allows undergraduates to blend the best of what professional schools have to offer with the freedom to explore beyond the boundaries of business by taking advantage of the course offerings at the 16 other colleges that comprise our prestigious University. Our breadth with depth philosophy puts you in the driver's seat as take advantage of all that USC has to offer.
With over 200 full-time faculty experts, our faculty conduct top notch research published in the top journals in the field of business. Our faculty have written some of the most influential research projects in their field, have been awarded prizes for their research and teaching excellence, have written many of the textbooks you will read, and have represented a powerful voice to audiences that include companies, the press and government.
Marshall classes are small, with an overall average 23:1 student teacher ratio. Our faculty know our students….and they care about them.
Marshall values experiential learning, whether it be in the classroom or our pioneering Experiential Learning Lab, which provides hands on training in communications, negotiations, ethical decision making, and more.
One thing that I love about Marshall is that they offer so many opportunities to learn in different environments. For example, we have the Experiential Learning Center, better known around here as the ELC. It’s the only place where, as business students, we are really forced to interact with each other and analyze how we work with others. I couldn’t ask for anything better because it really gives me hands on experience with possible business situations.
Class of 2013
The Experiential Learning Center
The Experiential Learning Center (www.marshall.usc.edu/elc) was founded in 1967 by the Business School faculty. The Center was established as a collaborative effort between Business Communication and Management and Organization Departments. In addition to the above departments, Center's current users include but are not limited to: Marketing, IOM, Entrepreneur, Executive Education and the USC Preview program.
The Center and its mission have evolved over the years. Originally a single room, the Center is now a major facility consisting of 5 studios that are fully equipped with remote videotaping and playback equipment. This Center is located in BRI- Hall and predominantly serves the needs of the Undergraduate Students. The second ELC facility is located in the most recent building owned by the Marshall School of Business, Popovich Hall. The ELC facility in this location includes 13 studios that are dedicated to serve the needs of the Graduate Students. When not in use by a class the ELC facility at Popovich Hall is used by the Graduate Students as a study space.
Centers employ professional trainers who research, design and conduct the experiential activities for use at the ELC. A group of technicians provide the necessary support to videotape activities at the two Centers. The two facilities are among the most popular resources at the Marshall School of Business, and combined, they are utilized over 150 hours per week.