University of Southern California

CTM Executive Director Tapped by Television Academy
Lucy Hood Selected as President and COO of Academy of Television Arts & Sciences
June 24, 2013 • by News at Marshall

Lucy Hood, executive director of the Institute for Communication Technology Management and assistant professor of clinical management and organization at the USC Marshall School of Business, has been named president and chief operating officer of the Academy of Television Arts & Sciences.

Hood joined the University of Southern California in 2009, taking the helm of CTM, an industry-supported Center of Excellence within the USC Marshall School of Business focused on the communications sector and its convergence with technology and media.

An industry expert in telecom strategy and digital content, Hood led the Institute’s activities in cutting-edge research, business strategy, executive education and leadership forums, working with corporate partners such as Disney, Fox, Warner Bros., Ogilvy & Mather, Verizon, AT&T and YouTube. CTM’s most recent research included the Wireless Mobile Data Services Study, sponsored by a consortium of universities and research institutions around the world, and the Digital Home study, which led to the development of a consumer adoption curve for new, connected, digital home products and services. Leadership forums have explored such topics as “The Future of Media” and “Silicon Beach.”

“Lucy Hood is not only considered a thought leader in communications, technology and digital entertainment but she has also been a key partner and contributor in advancing USC Marshall’s position in global business education and research,” said James G. Ellis, Dean of the USC Marshall School of Business. “While we are saddened to see her leave USC, we are very pleased that she has been chosen for such a key position by the Academy. We are proud to have had her as a colleague.”   

The Academy of Television Arts & Sciences is a non-profit organization devoted to the advancement of telecommunication arts, sciences and creative leadership. Its charitable Foundation operates the Archive of American Television, College Television Awards, student internships and other educational outreach programs. As president and COO, Hood will report to Television Academy Chairman Bruce Rosenblum and Foundation Chairman Jerry Petry, working closely with them and their respective boards on new strategies and business development for the Academy and its Foundation. She will be responsible for the day-to-day operations of the Academy and Foundation, and lead efforts in digital strategy, corporate sponsorships, marketing, financial planning and reviewing and directing laws, rules and regulations.

Prior to joining USC, Hood was the founder and president of Fox Mobile Entertainment and senior vice president at News Corporation. Hood and her team were responsible for many industry firsts, including leading the groundbreaking “American Idol” mobile efforts, which introduced text messaging to mass media in the United States in 2001. Hood also received the first daytime Emmy® nomination for mobile content with the mobile video series “24: Conspiracy,” leading the team that created the Mobisode® and the first ad‐sponsored mobile video. Hood was a key executive in launching numerous technology businesses at Fox, including and FX Cable. Previously, she was an executive at Paramount Pictures and produced the news program “Business Times.”

Hood is a regular speaker at forums including Digital Hollywood, Natpe and CES, as well as the Aspen and Milken Institute conferences. She has received numerous awards and citations from the Guinness Book of World Records, Ad Age, Adweek, Cablevision Magazine, the Mobile Entertainment Forum and the Producers Guild. She holds an M.B.A. from Columbia University’s Graduate School of Business and a B.A. from Yale University.

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.