University of Southern California

MBA Team Takes Second in GE Case Competition
Contest focused on creating products for upcoming world-class events in Brazil
January 19, 2012 • by News at Marshall

Marshall placed second in General Electric's prestigious 2011 ECLP National Case Competition. This year's contest, a competitive annual recruiting event for GE, charged 21 teams of first-year students from leading business schools to come up with a product that the company could leverage to increase brand equity during the 2014 World Cup and 2016 Olympics, both to be held in Brazil. (GE is a sponsor of both events.) The product had to be an in-country, for-country product — created, designed and produced within the confines of Brazil.

The competition was stiff from the start – with several internal teams at Marshall vying to represent the school in the Western division. Sarvesh Gupta, Nicole Radcliffe, Kaustubh Singh, Ryan Ting and Matt Vrable were on the winning team that went on to represent Marshall in the regional round held at the University of Texas in Austin on Oct. 14. Marshall took first in that contest, enabling the team to go on to the national level, held in New York at NBC’s Rockefeller Center Headquarters in November. They were pitted against teams from the University of Virginia, Indiana University and Columbia University. All teams had the opportunity while in New York to interview for Summer Associate intern positions with GE ECLP (Experienced Commercial Leadership Program).

The Marshall team came in second behind Columbia with a proposed ethanol-based generator that could be used during both world-class sporting competitions, but also for other large-scale events in the future.

"It was a very rewarding experience," said Gupta, '13. "Marshall gave us tremendous support. Professor Dennis Schorr and MBA administrators Anne Ziemniak and Elaine Sommers went out of their way and played a critical part. We had former students who were part of the case competition last year help us out. There was just a tremendous amount of support, which really helped us a lot."

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.