University of Southern California

Innovation in Digital Hollywood
Michael Lang, Former CEO of Miramax, Speaks at CTM Event
April 16, 2012 • by News at Marshall

The Institute for Communication Technology Management at the USC Marshall School of Business presented an executive roundtable on “Innovation” on March 15 that featured Michael Lang, who served as CEO of Miramax. Lucy Hood, the executive director of CTM, engaged Lang in a conversation about "Digital Hollywood."

"Digital really is the future for content," Lang explained to the audience of business leaders, and Marshall faculty and staff. He emphasized that traditional media isn’t going away, but it has opened up a world of new opportunities. "It is great to be a content owner right now because you have global demand, and … [movies and television series are] one of the great export products of our country,"< he said.

The wide-ranging discussion covered the digital evolution of Hollywood, traditional film studios versus social media, and the business economics underlying content distribution. Miramax’s innovative deals with Netflix, Panasonic and Facebook were cited.

During one part of the discussion, Hood mentioned some points made earlier in the day by Gerard Tellis, director of the Center for Global Innovation at USC Marshall, who said that “building a culture of relentless innovation” requires that companies cannibalize their successful products, focus on the future and embrace risk.

In turn, Lang discussed innovation not just at Miramax but also at the industry level, including UltraViolet, new directions being explored at companies like Hulu, YouTube and Netflix, and untapped opportunities that digital offers.

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.